Nexstar Media Group, Inc., America’s largest local television and media company, is seeking an experienced, confident and results-oriented leader to serve as Director of Sales for WBTW News 13 and all-digital, mobile and social assets associated with wbtw.com, in Myrtle Beach, SC (DMA #98).
We are looking for a candidate with a proven history of growing revenue for both broadcast and digital products on multiple platforms, while overseeing all aspects of the sales department including staff management, maximizing inventory management, revenue goal setting and achievement, and budgeting. In partnership with the General Manager, the Director of Sales will set the tone for all aspects of local, national, and digital sales initiatives while inspiring our management team to achieve their personal and professional objectives. This opportunity requires an entrepreneurial mindset, competitive spirit, and passion for creating solutions for customers using the power of our Nexstar Media Group and Nexstar Digital assets.
WBTW News 13 is a trusted and established media leader with a strong legacy of serving audiences and delivering impactful advertising solutions throughout the market. We are seeking a strategic, hands-on leader who recognizes the station's tremendous potential and is excited by the opportunity to build upon that foundation. The Director of Sales will be responsible for developing talent, strengthening team performance, and fostering a culture of accountability, collaboration, and achievement while driving revenue growth across broadcast and digital platforms.
This role requires a decisive leader with strong business acumen, exceptional people leadership skills, and a clear vision for success. The ideal candidate will be energized by the opportunity to inspire a team, execute growth strategies, and position WBTW News 13 as the premier media partner for local businesses and a leading force in the marketplace. If you are motivated by the challenge of leading change and shaping the next chapter of success for a powerhouse station, we encourage you to apply.
Essential Duties and Responsibilities:
- Provides leadership for the sales team
- Makes decisions regarding hiring, evaluation, promotion and termination of employees
- Develops and executes sales strategies which result in exceeding revenue targets in local, national, digital and new product revenue
- Drives new business development
- Manages inventory and revenue forecasting
- Manages recruitment and development of talented sales professionals
- Prepares budgets and approves budget expenditures
- Resolves customer complaints regarding sales and service
- Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
- Determines inventory, pricing and discount rates
- Creates and reviews operational records and reports to project sales and determine profitability
- Directs the Accounts Receivable efforts of the Sales Department
- Performs other duties as assigned
Specialized Knowledge/Skills/Abilities:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Fluency in English
- Excellent communication skills, both oral and written
- Minimum five years’ experience in media sales
- Valid driver’s license with an acceptable driving record
- Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
Physical Demands & Work Environment:
Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. Repetitive movements are required.
#LI - Onsite
Nexstar Media Inc. is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Skills Required
- Bachelor's degree in Marketing, Advertising, Mass Communications, a related field, or equivalent education and work experience
- Fluency in English
- Excellent oral and written communication skills
- At least five years of media sales experience
- Valid driver's license with an acceptable driving record
- Experience guiding, directing, and motivating subordinates, including setting and monitoring performance standards
- Experience establishing long-range objectives and strategies to achieve them
- Ability to identify developmental needs and coach, mentor, or otherwise improve others' knowledge and skills
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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