Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Role Overview
The Director, GTM Platforms owns the vision, roadmap, governance, and value realization of core Go‑To‑Market (GTM) technology platforms. The role drives adoption, integration, and measurable ROI across Marketing, Sales, Customer Success, and Enablement—ensuring platforms reliably enable standardized, scalable GTM execution.
This position focuses on strategic platform ownership (direction, governance, outcomes) versus day‑to‑day ticket execution—so GTM technology investments consistently deliver scale and revenue impact.
Key Responsibilities
Platform Strategy & Roadmap
- Define and maintain a multi‑year platform strategy and roadmap spanning Marketing, Sales, Customer Success, Enablement, and Revenue Intelligence.
- Align platform direction and sequencing to GTM priorities and revenue objectives; translate business needs into clear investment decisions.
Technology Value & Optimization
- Optimize and rationalize the tech stack to reduce redundancy and improve interoperability.
- Define outcome‑based success metrics (adoption, utilization, efficiency, revenue impact) and track ROI.
- Standardize GTM workflows and reduce manual work and operational friction through platform capabilities and automation.
Platform Ownership & Governance
- Establish clear ownership (business owners vs. system admins) and decision rights for each core platform.
- Own governance for releases and upgrades, vendor management, and roadmap communication; ensure scalability, security, compliance, and reliability.
Execution Enablement
- Lead requirements intake, administration oversight, testing, and change readiness in partnership with execution teams.
- Partner with GTM Process, Data & Governance, AI COE, and Portfolio Governance to enable end‑to‑end GTM execution.
- Serve as the escalation point for platform‑level trade‑offs and prioritization decisions.
Representative Platforms
Examples include Salesforce, Gainsight, Clari, CPQ, Seismic, Salesloft, 6sense, Eloqua, and other current/future GTM platforms.
Qualifications
Required
- 10+ years in GTM technology / Revenue Operations / Marketing or Sales Ops (or similar).
- Proven ownership of enterprise GTM platforms and roadmaps, including governance and stakeholder management.
- Strong understanding of end‑to‑end GTM workflows (lead‑to‑revenue, opportunity‑to‑close, renewals, enablement).
- Demonstrated ability to drive adoption, integration, and measurable business value across cross‑functional partners and vendors.
Preferred
- Platform strategy leadership in complex, global B2B organizations.
- Experience with AI‑enabled GTM automation and portfolio/value governance.
Success Measures
- Core platforms have clear owners, governance, and a prioritized roadmap.
- High adoption of standardized GTM workflows with reduced manual effort and platform fragmentation.
- Demonstrated ROI and business impact from GTM technology investments.
- GTM leaders consistently experience platforms as reliable revenue enablers (not bottlenecks).
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $138,000 - $175,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTC’s comprehensive benefits, please visit our Careers Page.
PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled.
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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PTC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PTC and has not been reviewed or approved by PTC.
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Healthcare Strength — Pay is frequently described as paired with good insurance and generally good benefits, suggesting core medical coverage is a meaningful part of the value proposition. The benefits package is framed as comprehensive across health, disability, and employee assistance supports.
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Retirement Support — Retirement support is positioned as a clear strength, with a company-matched 401(k) plan repeatedly included as a standard part of the rewards package. Stock purchase and equity programs are also presented as available pathways to longer-term wealth building.
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Leave & Time Off Breadth — Time off appears comparatively robust, including sizable vacation accrual for new hires along with wellness/sick time and additional holiday-style programs. Flexibility options like remote work and schedule flexibility reinforce the sense of a benefits-heavy total rewards design.
PTC Insights
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What We Do
PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation.
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