Director of Growth

Posted 8 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Artificial Intelligence • Digital Media
The Role
As the Director of Growth, you will develop and execute marketing strategies to drive user growth at Ideogram, working closely with the CEO and product team. You'll oversee marketing initiatives, manage contractors, and enhance brand visibility through innovative campaigns.
Summary Generated by Built In
About Ideogram

Ideogram’s mission is to make world-class design accessible to everyone, multiplying human creativity. We build proprietary generative media models and AI native creative workflows, tackling unsolved challenges in graphic design. Our team includes builders with a track record of technology breakthroughs including early research in Diffusion Models, Google’s Imagen, and Imagen Video. We care about design, taste, and craft as much as research and engineering – shipping experiences that creatives actually love.

We’ve raised nearly $100M, led by Andreessen Horowitz and Index Ventures. Headquartered in Toronto with a growing team in NYC, we're scaling fast, aiming to triple over the next year. We're a flat team with a culture of high ownership, collaboration, and mentorship.

Explore Ideogram 3.0, Canvas, and Character blog posts, and try Ideogram at ideogram.ai.

About The Role

As the Director of Growth, you’ll develop our marketing strategy and drive the next phase of our user growth. This is a unique opportunity to be the first marketing hire at a fast growing AI startup, working directly with the CEO and product team to define and execute our go-to-market approach. Ideogram is a highly visual platform where an avid creative community generates millions of professional-quality designs every day, giving you a rare opportunity to build at the intersection of technology, design, and culture. You’ll wear many hats, operate with a high degree of ownership and urgency, and thrive as part of a fast-moving, collaborative team. This is your chance to lay the marketing foundation for a category-defining product and pioneer bold, creative growth strategies.

What We’re Looking For

  • More than 5 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.

  • Proven success in driving growth through innovative marketing strategies.

  • Strong understanding of SEO, email marketing, digital marketing, and content creation.

  • Experience managing contractors or freelancers to execute marketing plans.

  • Proficiency with analytics platforms and marketing automation tools.

  • Excellent communication and leadership skills with a proactive approach to marketing ownership.

  • Experience engaging with influencers and leveraging partnerships to grow brand visibility.

  • Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.

Our Culture

We’re a team of exceptionally talented, curious builders who love solving tough problems and turning bold ideas into reality. We move fast, collaborate deeply, and operate without unnecessary hierarchy, because we believe the best ideas can come from anyone.

Everyone at Ideogram rolls up their sleeves to make our products and our customers successful. We thrive on curiosity, creativity, and shared ownership. We believe that small, dedicated teams working together with trust and purpose can move faster, think bigger, and create amazing things.

Ideogram is committed to welcoming everyone — regardless of gender identity, orientation, or expression. Our mission is to create belonging and remove barriers so everyone can create boldly.

What We Offer

💸Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram’s success.
🌴 4 weeks of vacation to recharge and explore.
🩺 Comprehensive health, vision, and dental coverage starting on day one.
💰 RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join.
💻 Top-of-the-line tools and tech to fuel your creativity and productivity.
📍 Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.
🔍 Autonomy to explore and experiment — whether you’re testing new ideas, running large-scale experiments, or diving into research, you’ll have access to compute/resources you need when there’s a clear business or creative use case. We encourage curiosity and bold thinking.
🌱 A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.

Top Skills

Analytics Platforms
Content Creation
Digital Marketing
Email Marketing
Marketing Automation Tools
Seo
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The Company
HQ: Toronto, Ontario
22 Employees
Year Founded: 2022

What We Do

Ideogram (pronounced eye-diogram) is on a mission to help people become more creative through generative AI. We are building state-of-the-art generative media tools that will make creative expression more accessible and fun. We're hiring: https://jobs.ashbyhq.com/ideogram

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