Director of Growth Marketing

About the role

Flex has grown our core flexible rent consumer product/business by distributing it through our rapidly expanding network of property management company partners. This core business is growing extremely fast, and we’re ready to take our next swing. Specifically, as we enter the next chapter of our growth, we are hiring a strategic and creative leader to build and lead a direct-to-consumer marketing strategy focused on growing adoption with the renter segment living outside of our property network. Reporting directly to our Out-of-Network Business Lead, you will own and scale new paid media efforts, including search, social, and SEO/SEM, while also overseeing branding and marketing collateral design. You will also help build our first B2C2B referral program to further business expansion.

This is a high-impact leadership role requiring strong analytical expertise, deep performance marketing knowledge, and hands-on budget management. You will work cross-functionally with product, sales, and analytics to develop and execute full-funnel marketing strategies that drive high-quality lead generation and optimize cost per acquisition.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

What you’ll do

You will serve as the primary owner of new growth channels supporting our Out-of-Network (OON) & C2B pod. In this capacity, you will:

• Develop new marketing channels and strategies to support growth of our OON user segment and B2C2B GTM motion
• Define the foundation for DTC marketing at Flex, including audience segmentation and targeting, messaging, and infrastructure required to support these growth efforts
• Move fast to stand up and optimize paid search and social campaigns, continuously testing creatives, messaging, and audience targeting to improve performance
• Own and manage SEO and SEM strategy across Google Ads, pMAX, and other paid search platforms, ensuring efficient cost per MQL and maximum ROAS
• Lead budget planning, forecasting, and spend allocation to maximize efficiency while driving scalable customer acquisition
• Define and track key performance metrics, leveraging analytics tools like Google Analytics and Tableau to make data-driven marketing decisions
• Partner with our C2B teams to build and execute referral campaigns to convert new OON users into property management leads, increasing user LTV

Key qualifications

• Minimum of 8+ years of experience in growth marketing, performance marketing, or lead generation, with at least 2+ years in a leadership role
• Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
• Expertise in performance marketing and lead generation across multiple digital channels, including Google Ads and paid social
• Experience building referral or lifecycle marketing campaigns, ideally in a B2C2B or B2B GTM function
• Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive better engagement and conversion
• High attention to detail, including precise and effective communication with senior stakeholders
• In starting a new function, you need to be eager to wear multiple hats as a leader and a “doer”, who will do what is required to scale customer growth efficiently and rapidly
• Desire for fast-paced, entrepreneurial environment

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

• For working locations in NY/NJ/CA, the base salary pay range will be $200,000-$211,000.