Service Center
CSCS TXDirector, Growth Marketing
Position Summary
The Director, Growth Marketing serves as the dedicated marketing leader for an assigned business portfolio (e.g., Fleet, Protech, Collision/Glass). This role partners closely with Business Leadership and Sales Leadership to develop integrated marketing strategies and campaigns that accelerate business growth.
The Director, Growth Marketing translates business priorities into actionable marketing plans, aligns cross-functional marketing resources, monitors business performance, and ensures Marketing delivers measurable results. This role serves as the primary liaison between the business and Marketing, building trusted relationships while driving accountability and execution across the organization.
The ideal candidate is a commercially minded marketing leader who combines strong business acumen, strategic thinking, relationship management, and marketing expertise to deliver measurable growth.
Key Responsibilities
Business Partnership
Serve as the primary marketing partner to Business Leadership and Sales Leadership.
Develop a deep understanding of business objectives, customer needs, competitive dynamics, and market opportunities.
Participate in business planning, leadership meetings, and quarterly business reviews.
Growth Strategy & Campaign Leadership
Develop integrated marketing strategies and campaigns that support business growth objectives.
Own the annual and quarterly Marketing Execution Plan for the assigned business.
Define campaign objectives, target audiences, messaging strategy, channel mix, customer journeys, and success metrics.
Prioritize marketing investments and initiatives based on business impact.
Cross-Functional Leadership
Lead planning and coordination across Marketing Centers of Excellence, including Brand, Creative, Digital, Content, Web, PR, Analytics, and Marketing Operations.
Align cross-functional teams around shared priorities and ensure successful execution.
Remove roadblocks, manage priorities, and drive accountability across initiatives.
Performance & Business Insights
Monitor campaign performance and business results against established KPIs.
Deliver executive-ready reporting, insights, and recommendations.
Continuously identify opportunities to improve marketing effectiveness and accelerate business growth.
Relationship & Portfolio Management
Serve as the single point of accountability for Marketing within the assigned business portfolio.
Build trusted relationships across business, sales, and marketing teams.
Ensure marketing commitments are delivered with quality, speed, and measurable impact.
Qualifications
Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
10+ years of progressive experience in Growth Marketing, Commercial Marketing, Business Marketing, Demand Generation, or related leadership roles.
Demonstrated success partnering with senior business and sales leaders.
Experience developing integrated marketing strategies and multi-channel campaigns.
Strong commercial and financial acumen with the ability to connect marketing initiatives to business outcomes.
Proven ability to lead cross-functional teams without direct authority.
Excellent communication, presentation, and executive influence skills.
Highly analytical with a passion for using data to drive decisions and growth.
What Success Looks Like
Trusted advisor to Business and Sales Leadership.
Marketing plans aligned to business priorities and growth objectives.
High-impact campaigns that deliver measurable business results.
Strong cross-functional collaboration and execution.
Executive-level reporting that drives informed decisions.
Marketing recognized as a strategic growth partner to the business.
Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
Must be eligible to work in the U.S. with no restrictions.
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- MBA
- 10+ years of progressive experience in growth, commercial, or demand generation marketing
- Proven success partnering with senior business and sales leaders
- Experience developing integrated marketing strategies and multi-channel campaigns
- Strong commercial and financial acumen connecting marketing to business outcomes
- Ability to lead cross-functional teams without direct authority
- Excellent communication, presentation, and executive influence skills
- Highly analytical and data-driven decision making
- Eligible to work in the U.S. with no restrictions (E-Verify)
What We Do
As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace
