Director, Growth Marketing (TV/Linear/Streaming, and OOH)
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The Role
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is looking for a Director, Growth Marketing (TV/Linear/Streaming, and OOH) to lead performance marketing across digital media channels. In this role, you will focus on scaling our business through continued evolution and improvement of our paid marketing efforts. You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs to drive sustainable growth at scale.
This role reports to the VP, Growth Marketing.
Your day-to-day:
- Developing and Owning our TV and OOH Strategy to drive customer acquisition and brand value, including creative, measurement, and media buying
- Managing multi-million dollar OOH and TV budget to meet growth and efficiency goals
- Lead, inspire, mentor a growing, high performing team
- Driving a rigorous test-and-learn agenda and use data analytics to measure campaign effectiveness
- Owning and driving the TV Creative agenda to drive efficiency, brand, and scale metrics
- Collaborating with Paid Growth, Creative, Brand, Analytics, and Product to create powerful marketing campaigns that increase our awareness AND drive measurable new customer acquisition
- Championing Product, Martech and Data Science opportunities to drive your programs and our business forward
What you’ll bring to the team:
- 8+ years of multi-channel OOH and TV acquisition marketing experience at a high-growth consumer tech company. In-house preferred.
- 3+ years team management experience
- A TV and OOH strategy playbook you can leverage to scale our program efficiently and measurably
- Demonstrated impact from development and management of performance-drive TV and Offline marketing strategies leveraging a multi-million dollar budget
- Experience leveraging, challenging, implementing, and improving complex measurement solutions
- An intuition for the customer’s POV
- Excellent communication, negotiation, and relationship building skills
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $150,000-190,000
The estimated base pay range for this position in (CO): $150,000- 180,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email recruiting@greenlight.me.
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The Company
What We Do
Greenlight makes a debit card for kids and a mobile app that empowers parents with convenient controls to safely manage family finances and create teachable moments around earning, spending, saving and giving. Greenlight is easier and more flexible than cash, with parental controls that allow families to manage exactly where, and how much their kids can spend.
