Director of Growth Marketing (Partner Acquisition)

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Director of Growth Marketing to our Partner Marketing team in São Paulo! 

This is a unique, global role combining high-level strategic ownership with a builder’s mindset. The role is central to one of our most critical company priorities; fueling the exponential growth of our global network of gyms and studios. 

You will be responsible for driving the marketing strategy at every stage of the funnel through a full channel mix including paid media, outbound outreach, organic, and advanced CRM nurturing.
You will lead and influence a high-performing mix of direct reports and matrixed, cross-functional teams, serving as the strategic connective tissue between Product Development, Partnerships, Value Management, and the broader Marketing organization.

YOUR IMPACT

• Own the End-to-End Funnel: Architect and execute the overarching growth marketing strategy for the "Self-Sign Up” channel, evolving it into an at-scale B2B partner acquisition engine
• Full-Funnel Optimization: Drive full-funnel performance, balancing aggressive Top-of-Funnel (ToFu) lead generation with a multi-touch strategy to optimise conversion 
• Data Analysis: Establish a rigorous culture of data-driven decision making - for WoW and MoM forecasting, experimentation, and prioritisation of specific marketing initiatives 
• AI and Automation Adoption: The scale we are now working at means we have a zero-manual work policy, and a requirements for immediate introduction and adoption of AI driven tools and processes
• Paid & Performance Media: In collaboration with our Paid Media Director, oversee the allocation and optimization of paid budgets across paid search and social channels, including discovering and driving tests into new channels and content formats
• Inbound & Organic Growth: Partner with content marketing and regional partner marketing teams to build a robust organic growth flywheel that positions Wellhub as the strategic growth partner they wish to have for their business 
• Outbound & Direct Motion: Collaborate with our MarTech lead to deploy sophisticated outbound sequences and automated acquisition strategies that resonate deeply with our target audience 
• CRM / Nurture Flow: Own the CRM infrastructure and lifecycle strategies that nurture prospects from initial sign-up to fully activated partners, ensuring minimal drop-off and maximum engagement
• Cross-Functional Alignment: Act as the ultimate bridge between Product Development (to ensure the correct positioning is articulated and marketing expertise is leveraged at every stage of the journey), the Partnerships Team (to ensure lead quality matches commercial goals), and Value Management (to build cases for and execute commercial incentives)
• Influence Without Authority: Successfully navigate and rally stakeholders across a broader matrixed ecosystem to prioritize and support partner network initiatives
• Team Leadership: Inspire, mentor, and scale a dedicated team of growth marketers, while seamlessly directing indirect/matrixed resources across creative, MarTech, Product Development and Analytics teams
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Experience: Previous experience with growth marketing in fast-paced SaaS, B2B tech, or marketplace environments, as well as in a leadership role.
• English fluency: This role is based in Brazil but with a global scope. Our business language is English and all meetings are conducted in English.
• Funnel Builder: Proven track record of taking an early-stage or beta acquisition product and successfully scaling it to a mature, high-volume growth channel (Product-Led Growth/PLG experience is a massive plus).
• Technically Advanced: Able to act as a fluent bridge between marketing, product and martech teams, understanding technical requirements and optimization needs, already leveraging AI at an advanced level to scale processes and acquisition funnels.
• T-Shaped Marketer: Deep expertise in the unique roles of each channel, inc. advanced CRM/Lifecycle marketing, (SFMC experience a bonus), paid media, SEO/GEO, content strategy, and outbound outreach.
• Highly Analytical: Exceptional data literacy. You live in Looker models, Google Analytics, and attribution software; you make decisions based on CPL, CAC, conversion rates. 
• Master Communicator: Exceptional stakeholder management skills. You can translate complex growth data into clear, actionable business narratives for C-suite executives and cross-functional peers alike.
• Agile Mindset: Thrives in ambiguity, pivots quickly based on data insights, and possesses a relentless drive to find the next growth lever.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in growth marketing and in a people management role are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. 

HEALTHCARE: Health, dental, and life insurance. 

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. 

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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