Director, Growth Marketing Analytics

Posted 4 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Expert/Leader
Fintech
We operate trading exchanges around the world.
The Role
Lead measurement strategy, attribution, and performance insights across paid, organic, web, and email channels. Build executive reporting and dashboards, partner with paid media, agencies, web/CMS, and data/IT to establish tracking governance, close measurement gaps, and translate analytics into decision-ready narratives for senior stakeholders.
Summary Generated by Built In
Job Description:

Building trusted markets — powered by our people  

At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world.  

  

We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.   

PLEASE NOTE: To support strong partnership and team connection, this role follows a four day in office work model in either our Chicago or NYC office. 

Role Overview

The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously.  Additionally, this role will own and create all dashboards used in business and executive reporting.

Your responsibilities will be

  • Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis 

  • Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences 

  • Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns) 

  • Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS) 

  • Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders 

  • Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource 

  • Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership 

 

The ideal candidate has 

  • 10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role 

  • Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred) 

  • Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement 

  • Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g. Sprout Social), and CMS-driven measurement  

  • Strong track record partnering with agencies on budget and performance strategy 

  • Exceptional ability to translate complex data into concise, decision-ready narratives 

Benefits and Perks of working for Cboe Global Markets 

We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer: 

  • Fair and competitive salary and incentive compensation packages with an upside for overachievement  

  • Generous paid time off, including vacation, personal days, sick days and annual community service days  

  • Health, dental and vision benefits, including access to telemedicine and mental health services  

  • 2:1 401(k) match, up to 8% match immediately upon hire  

  • Discounted Employee Stock Purchase Plan   

  • Tax Savings Accounts for health, dependent and transportation  

  • Employee referral bonus program   

  • Volunteer opportunities to help you give back to your communities   

Some of our associates’ favorite benefits and perks include:  

  • Complimentary lunch, snacks and coffee in any Cboe office  

  • Paid Tuition assistance and education opportunities  

  • Generous charitable giving company match  

  • Paid parental leave and fertility benefits   

  • On-site gyms and discounts to other fitness centers  

  • Paid Time Off 

More About Cboe Global Markets 

We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed.   

We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes.  

Learn more about life at Cboe on our website and LinkedIn

Equal Employment Opportunity 

We're proud to be an equal opportunity employer do not discriminate against any employee or applicant for employment based on any legally protected characteristic, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. We are committed to fostering a workplace where all individuals are valued and respected.   

#LI-CP2


This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.



Salary Ranges (applicable for US locations only)

At Cboe, we are committed to providing a competitive, transparent, and market‑informed total rewards program. The anticipated base salary range for this role is $-$, with actual compensation determined by job‑related factors such as skills, relevant experience, education, internal alignment, and location.

This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.
 


Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.

Skills Required

  • 10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role
  • Proven experience presenting to senior executive audiences in regulated or complex enterprise environments (financial services preferred)
  • Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
  • Hands-on experience with Google Analytics 360, Google Tag Manager, Looker Studio, Sprout Social, and CMS-driven measurement
  • Strong track record partnering with agencies on budget and performance strategy
  • Exceptional ability to translate complex data into concise, decision-ready narratives
  • Ability to work in-office four days per week in Chicago or New York City

Cboe Global Markets Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cboe Global Markets and has not been reviewed or approved by Cboe Global Markets.

  • Retirement Support Retirement support is highlighted with a notable company 401(k) match and strong retirement plan options, bolstering long-term financial security.
  • Equity Value & Accessibility Equity participation is emphasized through equity grants and an employee stock purchase plan, making ownership a meaningful part of total rewards. This structure can add upside beyond base pay.
  • Parental & Family Support Parental and family benefits include paid parental bonding leave, adoption assistance, and subsidized backup care. Family-forming resources and return-to-work supports are also noted.

Cboe Global Markets Insights

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The Company
HQ: Chicago, IL
1,700 Employees
Year Founded: 1973

What We Do

Cboe is one of the world's largest exchange holding companies, offering cutting-edge trading and investment solutions to investors around the world. Cboe offers trading across a diverse range of products in multiple asset classes and geographies, including options, futures, U.S. and European equities to name a few.

Why Work With Us

We have a 50-year history and a trusted reputation. Our company has grown significantly over the last couple years. We have fun, empathetic and inclusive culture where you can do your best work and grow your career.

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