Staff Product Manager, Ads Measurement

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We're looking for a Staff Product Manager to join our Ads Platform Product team as the Measurement PM Lead!

What you’ll do:

• Define the long-term vision, strategy, and roadmap for Snap’s Advanced Ads Measurement suite, articulating where measurement is headed and how Snap wins in that future.
• Develop a clear point of view on the evolving measurement landscape, including shifts in privacy, signals, and industry standards, and translate that perspective into strategic bets and investment priorities.
• Act as the connective tissue across Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, ensuring internal teams are aligned on a shared measurement strategy and executing toward common goals.
• Build and strengthen relationships with external measurement partners, agencies, and industry bodies, ensuring Snap’s approach is credible, interoperable, and trusted by advertisers.
• Proactively identify opportunities and headwinds in the advanced measurement space by meeting customers, attending industry events, and staying current with industry forums.
• Drive the development and execution of high-quality products that help advertisers fully understand the value of advertising on Snap, and own the growth and adoption of the measurement suite.

Knowledge, Skills & Abilities:

• Strong strategic thinking, with the ability to form a differentiated perspective on the future of ads measurement and rally stakeholders around it.
• Knowledge of causal inference and experimental design, and how these methods fit into a broader measurement strategy.
• Knowledge of the broad measurement ecosystem (MTA, MMM, geo-based methods, etc.) and how advertisers weigh these approaches alongside brand safety and suitability considerations.
• Experience with brand safety and suitability frameworks (e.g., GARM standards, third-party verification partners, contextual and inventory controls), and an understanding of how suitability outcomes are measured and communicated to advertisers.
• Knowledge of the ever-changing privacy and signals landscape, and how privacy-enhancing technologies will shape the future of measurement.
• Skilled at communicating deep technical and statistical concepts to cross-functional partners, senior leaders, and external stakeholders.
• Ability to formulate a multi-year strategy, plan a roadmap, and deliver customer-impacting projects on a regular cadence.
• Ability to build alignment and drive co-owned projects across key cross-functional teams, including Ads Delivery, Signals, Attribution, Targeting, Ranking, and Trust & Safety.
• Ability to influence without authority and navigate competing priorities across internal and external partners.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 8+ years of experience building and shipping products at a consumer or advertising technology company

Preferred Qualifications:

• Advanced degree in Statistics or a related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement
• Experience setting product strategy in a fast-moving, externally facing domain such as ads measurement, privacy, or data partnerships
• Track record of building alignment with external partners or industry coalitions

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

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