The Director of Global Visual Workplace Safety (VWS) Product Management is responsible for leading a team of Product Managers who own the strategy, development, and commercial execution of Brady's global VWS portfolio — spanning physical safety products (signs, floor marking, pipe markers, LOTO), digital safety solutions, and safety services. This individual partners closely with R&D, Operations, Sales, and regional commercial teams to translate customer and market needs into a differentiated, scalable product portfolio sold primarily through distribution partners and Brady's direct eCommerce brands. This position is also responsible for managing our Field Service Engineering team across the U.S.
Preferred Qualifications
- Identify Opportunities: Lead Product Managers to actively identify growth opportunities across physical, digital, and services-based safety solutions. Maintain a well-documented, prioritized portfolio of new product opportunities — balancing quick wins in distribution channels with longer-horizon digital and services plays.
- Product Strategy: Own the global VWS product roadmap, aligning physical and digital safety offerings with Brady's overall business strategy. Drive portfolio decisions that reflect both distributor partner dynamics and direct eCommerce channel requirements.
- Channel & Customer Engagement: Develop deep understanding of distribution partner needs alongside end-customer safety requirements. Collaborate with Sales and Marketing teams to build compelling business cases and ensure product-channel fit.
- Digital & Services Expansion: Drive the evolution of the VWS portfolio beyond physical products into software, digital safety workflows, and safety services — identifying adjacent opportunities and building the business case for investment.
- Product Culture: Serve as a champion for rigorous product management discipline across the VWS organization, fostering cross-functional alignment with engineering, operations, marketing, and regional commercial teams.
- Field Service Engineering: Lead and develop team of Field Service Engineers across the U.S., driving operational excellence by optimizing territory management, ensuring rapid technical response times, and maintaining high customer satisfaction standards for on-site installations and repairs.
- Lead the Product & Field Service Engineering Teams: Mentor and develop a team of Technical Product Managers, helping them build expertise in safety markets, channel dynamics, and product lifecycle management.
- Contribute to Product Leadership: As a key member of the Global product leadership team, align VWS product strategy with Brady's broader portfolio vision and global growth priorities.
Skills Required
- Lead Product Managers in identifying growth opportunities and maintaining a prioritized portfolio
- Own the global product roadmap and drive portfolio decisions
- Develop understanding of distribution partner needs and collaborate with sales and marketing teams
- Lead and develop a team of Field Service Engineers
- Mentor Technical Product Managers and align product strategy with business priorities
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
