Director, Global Campaigns

Job Responsibilities

What You'll Own

Strategy & Planning

1. Develop, define, and own the global demand generation and campaign strategy, including annual and quarterly roadmaps tied directly to New Logo pipeline, revenue, and bookings goals across NAM and EMEA.
2. Set and track New Logo pipeline creation targets by region and segment; own forecasting, budgeting, resource allocation, vendor negotiations, and contracting across all programs.
3. Build a prioritization framework that balances ABM plays, industry campaigns, lifecycle marketing, customer advocacy and scalable demand gen motions globally.
4. Stay deeply informed on Agiloft's target industries, buyer personas, competitive landscape, and market trends across regions; translate that intelligence into campaigns that resonate with decision-makers and sharpen Agiloft's positioning.
5. Establish the long-term vision for AI-enabled campaign execution, identifying opportunities to improve marketing effectiveness, accelerate decision-making, and scale team capacity through responsible adoption of AI and automation.
6. Continuously evaluate how emerging technologies, evolving buyer behaviors, and changing go-to-market models will reshape the marketing organization, proactively adapting strategies, team capabilities, and operating models to maintain competitive advantage. 

Campaign Programs: NAM & EMEA

1. Develop and lead integrated, multi-channel campaign programs spanning lifecycle email, webinars, virtual events, content syndication, ABM (1:1, 1:few, 1:many,1:1), and industry campaigns across North America and EMEA — attracting, engaging, educating, and nurturing prospects through every step of the customer journey
2. Build and manage quarterly campaign calendars with clear goals, channels, owners, and success metrics for each region
3. Partner with Content, Product Marketing, Digital Marketing, Brand, Customer Marketing and Marketing Operations to ensure campaigns are well-resourced, well-messaged, and well-timed
4. Adapt global campaign strategies for EMEA market nuances, including regional buyer behavior, language considerations, local events, and compliance requirements (GDPR and similar)
5. Lead the adoption of AI-enabled campaign planning and marketing automation capabilities that improve personalization, accelerate execution, increase operational scalability, and enable marketers to focus on higher-value strategic work.

Lifecycle Marketing & Email

1. Own the strategy for email programs that move prospects through the funnel across all regions
2. Own the MQL-to-SQL handoff framework in partnership with SDR and Marketing Operations
3. Direct use of behavioral data and intent signals to trigger personalized communications at the right moment in the buyer journey
4. Oversee and guide copywriting quality and consistency across campaign communications; conduct regular audits to ensure messaging is compelling, on-brand, and aligned to buyer stage and persona.

Content

1. Leverage and influence the development of marketing content — whether produced by the Agiloft team, partners, customers, industry influencers, or other third parties — to serve campaign goals based on proven results and customer, prospect, and partner feedback.

ABM & Cross-functional Alignment

1. Partner with NAM and EMEA Sales teams to align campaign efforts to territories, segments, and target account lists
2. Enable sellers with campaign playbooks, outbound messaging, and best practices that actually get adopted across regions
3. Stay close to the field, whether through MQL follow up reviews, deal reviews, or regular Sales syncs so your team's campaigns reflect real buyer and seller dynamics in each market
4. Maintain a regular cadence with SDR and Sales leadership to review New Logo pipeline impact and optimize programs
5. Collaborate cross-functionally with Marketing, Sales, Partners, Customer Marketing and Advocacy, and Professional Services to create a campaigns strategy that inspires prospects and customers to engage with Agiloft.

Data Reporting, AI & Optimization

1. Define success metrics tied to New Logo pipeline creation and deal acceleration; drive team accountability to monthly, quarterly, and annual targets.
2. Deliver clear, regular reporting, insights, and strategic recommendations to marketing leadership and cross-functional stakeholders across NAM and EMEA, including Quarterly Business Reviews (QBRs).
3. Leverage quantitative insights (MOPS dashboards, platform and tactic-level data) and qualitative field insights to continually assess and optimize performance.
4. Leverage AI to optimize ABM and campaign performance by identifying opportunities to improve audience targeting, personalization, campaign execution, reporting, and marketing operations.
5. Evaluate, prioritize, and govern AI-enabled marketing capabilities, establishing standards for responsible adoption, measurement, and continuous optimization across the marketing organization.
6. Build a culture of testing, experimentation, and continuous optimization—ensuring every campaign is treated as a source of insight, with learnings used to refine future strategy and execution.
7. Champion a culture of experimentation, data-driven decision making, and continuous learning by combining analytics, AI-enabled insights, and human judgment to improve marketing performance and business outcomes.

Budgeting & Finance

1. Manage purchasing, vendor negotiations, contracting, and budget for your department.
2. Allocate resources across programs to maximize New Logo pipeline impact and return on marketing investment; report on budget performance and adjust plans as needed.

Team Leadership

1. Manage, mentor, and develop a team across two functions: NAM Campaigns & ABM, EMEA Campaigns & ABM.
2. Build a high-performing, AI-enabled campaigns organization by coaching leaders and individual contributors, fostering continuous learning, encouraging experimentation, and embedding AI into everyday workflows where it creates measurable business value.
3. Own team performance and accountability for achieving established New Logo pipeline, revenue, and program success metrics, ensuring clear goals, regular performance reviews, and proactive course correction when targets are at risk.
4. Maintain consistent brand and messaging standards across all channels, touchpoints, and markets
5. Develop organizational capability by identifying future skill needs, coaching the team on AI fluency and modern marketing practices, and creating development opportunities that prepare the organization for evolving customer and business expectations.
6. Lead organizational change initiatives that improve marketing operating models, team effectiveness, cross-functional collaboration, and adoption of new technologies.

Other duties as assigned.

Required Qualifications

Bachelor's degree
10+ years of B2B marketing experience, with at least 5 years in a strategic demand generation or ABM role at a high-tech company or agency serving tech companies; legal tech experience preferred
5+ years of people management experience, including leadership of geographically distributed teams and 3+ years leading multi-functional marketing teams, with a demonstrated track record of hiring, developing, coaching, and retaining high-performing teams across demand generation, ABM, customer marketing, and related disciplines
Strong cross-functional operator with clear examples of owning marketing outcomes end-to-end
Experience leading global or multi-region marketing programs, including EMEA markets
Proven experience in customer marketing and/or customer advocacy program management
Proven ability to work cross-functionally with SDRs, Sales, Customer Success, and multiple levels of management
Demonstrated experience managing and developing marketing teams of 5+ people across multiple functions
Hands-on experience with CRM and marketing/ABM tools (Salesforce plus HubSpot/Marketo or similar; bonus for tools like 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Mutiny, Qualified, etc.)
Demonstrated experience leading the adoption of generative AI and AI-enabled marketing technologies to improve strategic planning, personalization, operational efficiency, and business decision-making, with the ability to evaluate success through measurable business outcomes rather than technology adoption alone.
Demonstrated proficiency using AI tools such as Claude, Glean, Perplexity, ChatGPT, and similar platforms.
Strong analytical and data-driven mindset with experience using audience insights, segmentation, personalization, and targeting strategies to drive New Logo pipeline creation, opportunity progression, win rates, and revenue outcomes — not just vanity metrics
Strong project management skills to effectively manage multiple programs with tight deadlines, drive alignment across global teams, and own budget planning and allocation across functions and regions
Excellent communication skills across multiple mediums and audiences
Able to perform under pressure, prioritize, and deliver results in a demanding, high-growth environment that requires fresh thinking and innovation
Experience leading organizational change, developing high-performing teams, and building scalable marketing capabilities in a rapidly evolving technology environment.