Director, Global Brand and Content

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

We are seeking a Head of Brand & Content Strategy to lead the management of a unified yet differentiated brand narrative across our four business entities. This role requires a nimble leader who can support design in crafting brand identities, work with content to develop high-impact content strategies, and drive unified brand awareness, engagement, and loyalty at a global scale.
This role is open to remote candidates in US and Australia, with option for in office in Melbourne or Brisbane.

What You’ll Do

Brand Strategy & Positioning

• Develop and implement a comprehensive brand strategy that balances corporate goals while maintaining the positioning of each brand entity across geos.

• Ensure consistency in brand messaging, identity, and tone across all entities, channels and regions.

• Conduct brand audits and competitive analysis to refine positioning and market differentiation.

• Lead rebranding, brand evolution initiatives, or support M&A as needed.

Content Strategy & Storytelling

• Oversee the global content marketing strategy, ensuring alignment with business objectives and audience insights.

• Oversee the development of compelling thought leadership, case studies, white papers, and multimedia content that establishes Simpro Group entities as industry leaders.

• Build a content ecosystem that effectively engages different audience segments across multiple platforms (heavy focus on video as well as website, social media, email, PR, etc.).

• Leverage data-driven insights to continuously refine content effectiveness and audience engagement.

Cross-Functional Leadership & Collaboration

• Partner with Marketing, Sales, Product, and other cross-functional teams to integrate brand messaging into all touchpoints.

• Lead and mentor a high-performing team of brand and strategists, including video, as well as organic social media marketing

• Work closely with external agencies, freelancers, and partners to scale content production and distribution.

Performance & Measurement

• Establish KPIs for brand awareness, engagement, and content effectiveness, and leverage analytics to optimize performance.

• Monitor and report on key brand and content metrics, adjusting strategies as needed.

• Ensure brand sentiment and perception align with company goals through ongoing market research and feedback loops.

What You’ll Bring

• 10+ years of experience in brand strategy, content marketing, and / or corporate communications, preferably within B2B SaaS - preference given to those with field services software experience

• Proven track record of building and scaling global brand strategies across multiple business units.

• Expertise in content marketing, digital storytelling, and multi-channel campaigns.

• Strong leadership and team management skills with experience leading cross-functional teams.

• Data-driven mindset with experience leveraging analytics tools to inform brand and content decisions.

• Exceptional communication and stakeholder management skills.

Preferred Skills

• Experience managing multiple brands under a single corporate umbrella.

• Familiarity with SEO, demand generation, and performance marketing as they relate to content strategy.

• Background in creative direction, design thinking, or PR is a plus.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.