In this role, you’ll work in close partnership with the Head of Visual to align seasonal direction with field execution. You will lead and support regional visual leaders and serve as a key connector between HQ and the Field, translating strategy into action and ensuring excellence across every location.
You will also work collaboratively with District Managers and Regional Directors, helping to inform and align on visual priorities and storytelling opportunities, increasing engagement and elevating the customer experience across the fleet.
This position will be based in San Francisco.What You'll Do
Execute seasonal field visual merchandising strategies that bring the brand to life through storytelling, styling and elevated product presentations.
Translate creative direction into actionable tools, directives, and standards for regional visual teams and stores.
Ensure windows are executed consistently across stores, aligning with seasonal campaigns and brand priorities.
Partner with the Head of Visual to ensure alignment on executional priorities and brand presentation.
Build strong relationships with District Managers and Regional Directors, supporting visual education and helping align on seasonal strategies.
Coach and develop regional visual teams to maintain visual standards and support local needs with creativity and consistency.
Collaborate with cross-functional teams including merchandising, marketing and store operations to deliver cohesive in-store experience.
Provide feedback to HQ partners on field execution, customer response, and competitive insights to help refine future strategies.
Travel regularly to stores to evaluate execution, support key moments, and provide hands on leadership.
Experienced visual leader with 7+ years in field visual merchandising, including multi-store or regional oversight.
Passionate about the customer journey, with a strong understanding of experience design, storytelling, and visual strategy.
Highly collaborative, with a proven ability to build strong partnerships across store leadership and HQ teams.
Skilled in creating and executing clear, actionable visual tools and direction.
Experienced in window execution and campaign rollouts, ideally within a premium or lifestyle retail brand.
A strong communicator who can translate creative vision into executional clarity.
Excited to travel, lead in the field, and be hands-on in bringing the brand to life.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
