Job Description:
The Director of Field Marketing & ABX, Americas is a strategic leadership role responsible for driving regional marketing performance across the Americas. This leader will define and execute a regional marketing strategy aligned with global objectives and local business goals, while championing Account-Based Experience (ABX) principles to deliver personalized, high-impact engagement across key accounts. The role requires a dynamic marketer with deep regional expertise, strong cross-functional influence, and a passion for data-driven decision-making. This position reports into the Vice President of Global Field Marketing, and partners closely with regional sales, customer success, and global demand program teams.
This leader will build a high-performing Americas field marketing team and scalable processes to connect global campaigns with local market needs, driving measurable business impact.
Key ResponsibilitiesStrategic Sales Alignment & Go-to-Market Leadership- Serve as the primary marketing liaison to regional sales leaders, jointly defining go-to- market strategies that align to regional growth priorities and revenue targets.
- Collaborate with Sales, Indirect Channel and Customer Success leadership on target accounts, pipeline goals, and field-led demand priorities.
- Ensure standards, planning processes, and performance measurement frameworks is implemented within the Americas team.
- Oversee regional and local field event strategy (trade shows, partner events, customer summits) and 1: few field activities (executive roundtables, account clusters) to accelerate pipeline.
- Partner with Sales, Inside Sales, Partner Marketing, and Customer Success to ensure consistent messaging, seamless handoffs, and follow-up coordination that maximize engagement and conversion.
- Capture customer and market insights from field programs to inform GTM, product, and campaign strategy.
- Execute ABX 1: few marketing initiatives to support Field Sales, Professional Services, and Partner Sales in progressing opportunities and extracting demand across products and ecosystem plays.
- Representing regional demand generation needs to Integrated Demand Program Leads to ensure regional priorities are reflected in global planning and execution.
- Own regional pipeline generation and acceleration goals, participating in regular pipeline reviews to identify friction points and deploy marketing interventions that shorten deal cycles.
- Manage global and regional budgets, ensuring programs meet pipeline goals and deliver measurable ROI.
- Identify performance gaps, regional variances
- Lead, mentor, and develop a team of Regional Field Marketing Managers.
- Foster high employee engagement and retention through coaching, career development, and recognition.
- 10+ years in B2B field or regional marketing with significant ABX experience; high- growth software/SaaS background strongly preferred.
- Demonstrated success in aligning regional marketing strategies with global objectives and local business goals.
- Expertise in ABM/ABX strategies, field events, and 1:few marketing execution.
- Experience with AI-powered marketing tools and platforms; ability to apply AI insights to campaign planning, performance optimization, and customer engagement.
- Strong leadership skills with experience managing and mentoring geographically dispersed teams.
- Exceptional cross-functional collaboration and stakeholder management abilities. Deep understanding of regional market dynamics and cultural nuances.
- Proficiency in pipeline forecasting, funnel metrics, and marketing attribution.
- Ability to define and measure KPIs and ROI for regional marketing programs.
- Comfortably representing regional needs in global planning and executive forums.
- Bachelor’s degree required, advanced degree in marketing, business, or related field preferred
- Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.
- Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.
- Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.
- Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.
- Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.
Pay Transparency Statement:
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements.
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The Trusted Leader in Tax Technology. We're Vertex (VERX). A pioneer in tax automation for more than 45 years. We proudly serve over 4,000 customers worldwide with distinction and provide comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Our collaborative, friendly culture is the foundation of everything we do and who we are. We're proud to be an employer guided by a common purpose by building trusted relationships at work, in business and in our communities. We strive to be a values-driven employer of choice who attracts, retains, and inspires talented professionals to achieve their full potential. We employ over 1,500 full-time professionals across three continents: US, Europe, and Brazil. Our software, content, and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, our software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Our software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide. We partner with the world’s most respected companies and harness their strengths to deliver the best tax technology solution to businesses across the globe. We integrate with key technology partners that span ERP, CRM, procurement, billing, POS and e-commerce platforms. We also work closely with over 50 tax, accounting and consulting firms to provide the integrated tax technology solutions.
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