WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role:
Zeta Global is seeking a dynamic and results-driven Director, Field Marketing to join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies. The Director, Field Marketing will plan, execute, and optimize regional marketing programs to generate demand, engage prospects, and drive revenue growth. You will work closely with sales teams, marketing teams, and external partners to ensure alignment and success.
Key Responsibilities:
Regional Marketing Strategy:
- Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
- Collaborate with sales leadership to understand enterprise goals and identify marketing needs.
Demand Generation and Campaign Execution:
- Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
- Optimize campaigns based on performance metrics to maximize ROI.
Event Management:
- Organize and manage field events such as roadshows, sporting events, executive dinners
- Drive engagement and attendance of Named Accounts to applicable events
- Attend events as needed to drive positive outcomes
- Coordinate logistics, budgets, and promotional activities to ensure event success
Sales Alignment:
- Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads
- Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up.
Data and Analytics:
- Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI.
- Use data insights to inform future strategies and demonstrate CRM marketing impact.
Budget Management:
- Identify a cadence of investments focused on positive ROI
- Ensure optimal allocation of resources to achieve objectives.
Partner Collaboration:
- Work with alliance partners to co-market events, campaigns, and programs.
- Foster relationships with key partners to extend reach and impact.
Qualifications:
Required Skills and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in Sales, field marketing, demand generation, or related roles.
- Proven track record of planning and executing successful marketing campaigns and events.
- Strong understanding of B2B sales and marketing processes.
- Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Excellent project management and organizational skills.
Preferred Skills:
- Experience working in SaaS, technology, or a high-growth industry.
- Knowledge of regional market trends and dynamics.
- Strong analytical skills with the ability to derive insights from data.
- Exceptional interpersonal and communication skills.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150,000 - $200,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
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What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Employees engage in a combination of remote and on-site work.
