Director, Far East Marketing

Posted Yesterday
Be an Early Applicant
Las Vegas, NV, USA
In-Office
Senior level
Events • Gaming • Retail • Hospitality
The Role
Develop and maintain relationships with Far East gaming and non-gaming resort patrons to generate revenue and repeat visits. Manage guest arrangements across resort services, cultivate incremental spending, communicate with patrons through multiple channels, address guest feedback, and support compliance with company policies, Title 31, and Nevada gaming regulations. The role requires fluency in English and Mandarin or Cantonese, extensive casino marketing experience, and flexible availability.
Summary Generated by Built In

Summary Statement:
The Director, Far East Marketing is responsible for developing and maintaining relationships with targeted gaming and non-gaming resort patrons through personal contact to generate incremental revenues and encourage repeat visits. The Far East Marketing Director will assist with Far East clientele and must be fluent in multiple languages. The ideal candidate for this position should have a passion for meeting and assisting both gaming and non-gaming resort guests.
Primary Job Duties:  Includes but is not limited to:
  • Manage all aspects of the guest’s visit (book spa, dining, in-room dining amenities, ground transportation, cabanas, hotel rooms, establish casino credit, oversee folio check-out, etc.) for Far East guests.
  • Cultivate and identify patrons with incremental spend throughout the resort.
  • Interact with players in person on property, as well as via telephone, e-mail, text message, and written correspondence.
  • Provide information to team and property leadership related to guest feedback, suggestions, concerns, or issues.
  • Adhere with Resorts World Las Vegas policies and procedures as well as Title 31 compliance requirements.
  • Obtain and maintain position-specific licensing.
  • Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
  • Other duties as assigned.

Qualifications: Includes but is not limited to:

  • Fluent in English and Mandarin/Cantonese
  • Ability to work varied shifts, including nights, weekends, and holidays.
  • Ability to effectively communicate in English.
  • Polished appearance and demeanor.
  • Excellent customer service skills.
  • Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, and procedures.

Preferred:

  • Strong existing following of mass premium and high-end patrons.
  • Resort Marketing or premium customer hosting experience.
  • Previous experience working in a large luxury resort setting.

Minimum Education and Experience:

  • At least 21 years of age.
  • High school diploma or equivalent.
  • Minimum five years of casino marketing experience in a large luxury property setting.

Certificates, Licenses, Regulations:

  • Proof of eligibility to work in the United States
  • Ability to obtain the following:
  • Nevada Gaming Registration
Physical Demands:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Work is typically performed in a luxury property environment.
  • Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
  • Prolonged sitting/standing.
  • Bending and reaching.
  • Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 10 lbs.
  • Eye/hand coordination.
  • Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions.

Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Work is typically performed in a luxury property environment.
  • Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
  • Prolonged sitting/standing.
  • Bending and reaching.
  • Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 10 lbs.
  • Eye/hand coordination.
  • Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions.

At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.


  • Everyone is an Ambassador–No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
  • Everyone works in Safety–If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
  • Everyone works in Security–If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
  • Everyone works in EVS–If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
  • Everyone works in Guest Experience–If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.

Skills Required

  • Fluency in English and Mandarin or Cantonese
  • Ability to work varied shifts, including nights, weekends, and holidays
  • Effective English communication skills
  • Polished appearance and demeanor
  • Excellent customer service skills
  • Ability to learn and comply with company and department rules, regulations, policies, and procedures
  • At least 21 years of age
  • High school diploma or equivalent
  • At least five years of casino marketing experience in a large luxury property
  • Proof of eligibility to work in the United States
  • Ability to obtain and maintain Nevada Gaming Registration
  • Strong existing following of mass premium and high-end patrons
  • Resort marketing or premium customer hosting experience
  • Experience working in a large luxury resort setting
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The Company
HQ: Las Vegas, NV
1,535 Employees
Year Founded: 2021

What We Do

Resorts World Las Vegas is an integrated resort on the Las Vegas Strip featuring over 3,500 hotel rooms, a state-of-the-art gaming floor, diverse dining options, luxury retail, and entertainment venues.

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