Director, Experiential Marketing (Owned Events)

What You'll Do

• Event Strategy & Portfolio Ownership
• Oversee the vision, strategy, and roadmap for all owned events, including LEX Summit (flagship user conference) and Field Marketing’s premier, bespoke events.
• Align owned events strategy to company growth goals, including pipeline acceleration, revenue influence, customer retention, and brand leadership.
• Partner closely with the VP of Experiential and Product Marketing to ensure events support broader experiential and product marketing priorities.
• Establish clear success metrics, KPIs, and reporting frameworks for all owned events.
• End-to-End Event Execution
• Ensure all owned events are delivered on-time, on-budget, and with exceptional attention to detail and curation.
• Own detailed project plans, timelines, run-of-show documents, and execution checklists for all events.
• Maintain a very high bar for operational excellence, anticipating risks and proactively solving issues before they arise.
• Maintain consistently high production, content, and experience standards across all owned events.
• Budget & ROI Management
• Own and manage the owned-events budget, ensuring fiscal discipline and accurate forecasting.
• Track and optimize spend to ensure all events are delivered on budget.
• Responsible for understanding and reporting on event performance and ROI.
• Own marketing metrics tied to events, including pipeline influenced, revenue impact, engagement, and conversion.
• Cross-Functional Leadership
• Serve as a strategic partner to the VP of Experiential and Product Marketing on all high-profile owned events.
• Collaborate with Sales, Demand Gen, Creative, and Product Marketing to ensure owned events are tightly aligned to account strategy and sales acceleration goals.
• Oversee the development of compelling agendas and content, particularly for LEX Summit.
• Manage executive engagement and participation, ensuring leaders are prepared and supported for high-visibility moments.
• Team Leadership & Operations
• Lead, coach, and inspire a team of approximately 6–8 Event Managers and supporting roles.
• Be a strong people leader who balances hands-on event expertise with strategic leadership.
• Foster a high-performance, collaborative team culture focused on excellence and accountability.
• Ensure clear ownership, prioritization, and resourcing across all events.
• Act as both a leader and practitioner, providing guidance on complex or high-risk events.
• Innovation & Experience Design
• Continuously evolve event formats and experiences to increase engagement and differentiation.
• Leverage attendee insights, feedback, and industry trends to improve future events.
• Explore new technologies and approaches to enhance in-person, virtual, and hybrid experiences.

Qualifications

• Required
• 5+ years of experience planning and executing both large-scale conferences and smaller, high-touch events.
• Deep marketing background with a strong understanding of events as a core marketing motion.
• Proven experience owning marketing metrics tied to events, including pipeline and revenue influence.
• Demonstrated success managing multiple events simultaneously while staying on-time and on-budget.
• Strong people leadership experience with the ability to lead, develop, and motivate teams.
• Exceptional attention to detail and high standards for quality and execution.
• Preferred
• Experience in B2B SaaS or technology environments.
• Experience managing both in-person and virtual/hybrid events.
• People management experience with demonstrated ability to build and scale teams.
• Key Competencies
• Highly organized, agile, and able to effectively multi-task across multiple high-priority initiatives
• Comfortable operating in fast-paced, dynamic environments with the ability to adjust, flex, and reprioritize as needed
• Strong customer and user-centric mindset with the ability to design experiences that resonate with target audiences
• Proven ability to translate audience insights into curated event experiences that drive pipeline and revenue growth
• Strategic thinker with strong execution skills and attention to detail
• Results- and metrics-driven marketerConfident leader and collaborator with executive presence
• Reporting & Location
• Reports to: VP of Experiential and Product Marketing
• Location: In Office in Salt Lake City, UT
• Travel: Up to 30%, including on-site event support
• What Success Looks Like in the First 12–18 Months
• Successfully deliver LEX Summit with strong executive satisfaction, ticket sales goal attainment, attendee engagement and excellent survey scores, and measurable pipeline and revenue impact.
• Bring new ideas to the Field Marketing space and ensure a repeatable, high-performing motion that accelerates high-profile prospects through the sales funnel.
• Establish clear event strategy, operating rhythms, and success metrics in close partnership with the VP of Experiential and Product Marketing.
• Build, lead, and retain a high-performing team of 6–8 event professionals with clear roles, development plans, and strong engagement.
• Consistently deliver events on-time, on-budget, and with exceptional attention to detail and curation.
• Demonstrate clear ROI and marketing impact from owned events, including pipeline influence, revenue contribution, and customer engagement.
• Why Join Us
• Events at Filevine are a core marketing motion, consistently driving at least 25% of total pipeline.
• This role owns some of the most visible and strategically important initiatives across the company, with strong executive sponsorship and engagement.
• Direct impact on achieving company business goals, including pipeline growth, revenue acceleration, and customer engagement.
• Opportunity to shape and continue to scale a world-class owned events and field marketing program.
• High visibility role with meaningful influence across Marketing, Sales, and Product.
• Collaborative, fast-growing, and ambitious marketing organization.