Director, Enterprise Marketing

Reposted 6 Days Ago
2 Locations
In-Office or Remote
171K-256K Annually
Senior level
Cloud • Legal Tech • Software
The Role
Lead the enterprise marketing team to develop scalable programs, drive pipeline generation, and partner with sales to shape the enterprise strategy. Manage budgets and KPIs while building and mentoring a high-performing marketing team focused on large law firms.
Summary Generated by Built In

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Director of Global Enterprise Marketing to lead our Enterprise Marketing Team. We're looking for someone in Toronto or on the east coast of the U.S.

Who you are:

As the Director of Global Enterprise Marketing, you'll be leading our newly formed enterprise marketing team, a critical team focused on penetrating and expanding within the largest and most complex buyers in the legal space. This is a highly collaborative role where you will work in lockstep with enterprise sales, and the senior leadership team to shape the future of our upmarket brand and strategy. You'll develop scalable programs to drive pipeline generation, shape a trusted AI-powered LegalTech brand, and partner with cross-functional stakeholders to establish a category-defining enterprise motion.

This is a hands-on leadership role ideal for a strategic, globally-minded marketer who understands the complexity of legal environments and the transformative potential of AI in modern legal operations.

Who you are:

You are a seasoned B2B marketing leader with a deep passion and expertise for the enterprise segment. You understand that marketing to large, complex organizations is a long-term, relationship-based endeavor. You're a "player-coach" who can build a powerful strategy from 30,000 feet and then dive into the details of campaign execution. You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts. You are a master at building brand and community and know how to blend data, creativity, and technology to create world-class marketing programs that deliver significant pipeline and revenue.

What you'll work on:

Strategy & Positioning

  • Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets. You will manage the budget, define KPIs, and report on performance to the executive team.

  • Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations).

  • Develop competitive differentiation and use-case based messaging for enterprise.

Demand Generation

  • Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.

  • Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.

  • Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.

Events & Community

  • Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.

  • Architect a persistent and valuable community experience, distinct from one-off marketing events.

  • Drive the industry events strategy to support overall awareness of Clio for large firms and engagement from key stakeholders.
     

Sales Enablement & Alignment

  • Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact.

  • Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams.

  • Partner with the SDR/BDR team on outbound programs and feedback loops.
     

Thought Leadership, Content & PR

  • Build a content strategy that speaks to large law firms.

  • Commission case studies, webinars, white papers, and executive briefings that build trust and credibility.

  • Represent the company at key industry events, panels, and in enterprise partnerships.

  • Work closely with the PR team to develop a defining thought leadership strategy and category creation.
     

Team Leadership & Scaling

  • Hire and lead a small team of growth, events, PMM, and operations as the function scales.

  • Work cross-functionally with the rest of the Marketing, Product, Sales Customer Success, Data Insights, Revenue Operations, and Partnerships teams to drive enterprise readiness.

What you may have:
  • 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles.

  • Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.

  • Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries.

  • Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security).

  • Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.

  • Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.

Bonus points if you have:
  • Prior experience in LegalTech.

  • Background in marketing AI-enabled platforms or tools—especially those focused on legal automation, document analysis, or compliance workflows.

  • Experience executing Account-Based Marketing (ABM) strategies at a global scale.

  • Hands-on experience with AI-powered marketing tools for personalization, predictive scoring, or intelligent campaign orchestration.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

  • Flexible time off policy, with an encouraged 20 days off per year.

  • EAP benefits for you and household members, including counseling and online resources

  • 401k matching and Child Education Savings

  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $170,700 to $213,400 to $256,100 USD. Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.

Top Skills

AI
Legaltech
SaaS
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The Company
HQ: Burnaby, BC
889 Employees
Year Founded: 2008

What We Do

Clio is the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. Clio enables lawyers to be more client-centered and has earned the most 5 star reviews, the approval of over 65 bar associations and law societies around the world, and a global customers base of 150,000.

Clio enables law firms to deliver better client experiences through cloud-based practice management, CRM and client intake software. Clio was the first to bring cloud-based legal practice management software to market, and has been leading the industry since 2008 with the first client-centered suite of cloud-based law firm solutions, the Legal Trends Report, and the Clio Cloud Conference, which is now the most widely attended legal tech conference in the industry.

Clio is more than software. Clio is the only provider truly invested in the success of you and your clients. Clio’s team of client and firm success specialists combine their expertise on the Legal Trends Report, with their knowledge of Clio’s leading cloud-based legal practice management, CRM and client intake software to help lawyers run results-driven law firms using real time insights.

Founded in Vancouver, Canada, Clio employs over 500 staff across five global offices and has been named one of Canada’s Best Managed Companies, a Deloitte Fast 50 company, and one of Canada’s Most Admired Corporate Cultures.

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