The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.
As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing. AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey and creating new opportunities to influence consideration and drive acquisition. The Director, Emerging Platforms & Content Strategy will build Amex’s next content-led acquisition engine—using customer insight and AI to determine what content we need, transform how we create and improve it, and activate it across owned and third-party ecosystems to help more prospects understand, value and choose Amex. This role will set the strategic agenda, build new capabilities and connect efforts across the Prospect ecosystem to accelerate growth. This is an ideal opportunity for a transformational marketing leader who thrives in ambiguity, builds new capabilities from the ground up and is excited to shape the future of performance marketing.
ResponsibilitiesWhat You'll Do
- Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics and opportunities where content can most meaningfully influence discovery and acquisition.
- Build the next generation of content capabilities, applying AI and emerging technologies to transform how content is identified, created, optimized, distributed and maintained at scale.
- Develop a connected content ecosystem across first and third party channels, partnering across channel teams to strengthen authority, extend reach and create more integrated customer journeys.
- Identify and incubate emerging acquisition opportunities, translating changes in consumer behavior into focused pilots, learning agendas and clear recommendations to scale, evolve or stop.
- Lead key external partnerships and capability evaluations, translating new platform and vendor capabilities into meaningful marketing use cases.
- Lead and develop a Senior Marketing Manager, providing strategic leadership and team direction.
- Partner with analytics to evolve measurement, connecting AI indicators to business outcomes.
- Partner closely with critical internal and external partners to ensure work is connected.
Who You Are
- A commercially minded marketing leader with a strong track record of translating customer needs and market shifts into strategies that drive measurable business growth.
- Experience in content, digital growth, acquisition or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third party environments.
- Demonstrated experience building or transforming marketing capabilities using AI, automation or emerging technology, moving beyond experimentation to proven business outcomes.
- Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.
- A strong cross functional leader who can influence senior stakeholders without direct authority, establish shared priorities and mobilize teams across complex organizations.
- A strong people leader and communicator who can move seamlessly between long-term vision, practical execution and executive-level decision making.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- Track record of translating customer needs and market shifts into strategies that drive measurable business growth
- Experience in content, digital growth, acquisition, or adjacent disciplines
- Understanding of how content influences customer decision-making across first- and third-party environments
- Experience building or transforming marketing capabilities using AI, automation, or emerging technology
- Ability to operate in fast-moving, ambiguous environments and make strategic decisions without established playbooks
- Strong cross-functional leadership and ability to influence senior stakeholders without direct authority
- People leadership and executive-level communication skills
- Employment eligibility to work in the United States without visa sponsorship
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Strong & Reliable Incentives — Bonuses are often viewed as strong and materially boost total compensation when combined with benefits. Company-performance bonuses are highlighted as a recurring strength.
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Leave & Time Off Breadth — Paid time off and paid leave are frequently highlighted as strengths within the total rewards package. These policies support work-life balance and contribute meaningfully to overall satisfaction.
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Retirement Support — Retirement benefits are frequently mentioned as a positive component of the package. These offerings add tangible value beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
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