Hi-Altitude Brands | Health & Wellness | Remote (PST/MST Based)
About Hi-Altitude BrandsHi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.
We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.
Position OverviewWe're looking for an exceptional Director of Ecommerce & Subscription to join the Hi-Altitude team. In this capacity, you will own the on-site customer journey end-to-end. You will own both the strategy and execution of our CRO testing roadmap to improve conversion rate, AOV and RPV as well as our Subscription program improving subscription adoption and reducing subscription churn.
You are data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read tests without bias.
This is an individual contributor role reporting to the Chief Retention Officer. Leveling may range from Associate Director to Director, depending on the candidate’s experience and expertise. As the function matures, the scope and structure of the role are expected to evolve, with potential to grow into team leadership.
ResponsibilitiesOwn the CRO & Testing Roadmap:
- Design, prioritize, and execute an unbiased testing program across the site — front-end pages, landing pages, product pages, and blog content — to improve conversion rate and AOV, and know how to read the resulting data and translate it into action.
Own Subscription Retention, Churn, and LTV:
- In ReCharge, test save tactics such as educational content and value-adds; apply strong dunning management to reduce involuntary churn; and use psychological and behavioral principles to extend billing cycles and grow subscriber lifetime value
- Work closely with our Lifecycle Marketing Manager to develop personalized communications to subscribers as well as remove subscribers from communications when relevant.
Own Pricing Strategy:
- Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout.
Own the AfterSell relationship
- Manage our upsell/cross-sell testing roadmap and execution to substantially increase upsell take-rates.
- Maintain a working knowledge of competing vendors in the space to determine whether to evolve or switch tools.
Partner Cross-Functionally:
- Support product launches and site-wide sales initiatives alongside marketing, creative, and operations.
- Partner closely with our Acquisition department to manage all landing page tests optimized to lower CAC and raise new customer ROAS.
Own Site QA:
- Proactively identify issues that need fixing and opportunities for improvement, and drive them to resolution.
Requirements
- 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC subscription-based consumer brands.
- Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
- A track record of designing, running, and interpreting statistically sound CRO and upsell tests — you know how to avoid biased test design and can defend your read of the data.
- Working knowledge of dunning management tactics for involuntary churn reduction.
- A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning.
- Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions.
- Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous and fully remote environment.
- A fully remote, autonomy-driven culture where your work has direct, measurable impact.
- Ownership of a meaningful, high-visibility function from day one, with room to grow the role and potentially a team, as the business scales.
- A fast-moving, test-and-learn environment backed by leadership that values data over opinion
Competitive salary range of $125,000-165,000 per year, plus bonus eligibility
Benefits
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching Charitable Contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee Recognition and Rewards Program
- Pet insurance
- Employee Product Samples and Discounts
- Professional Development Fund
- Free Calm App Subscription
Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.
Skills Required
- 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands.
- Hands-on experience with Shopify Plus.
- Hands-on experience with ReCharge.
- Hands-on experience with testing tools such as Convert, Optimizely, VWO.
- Experience with upsell/cross-sell tools and managing upsell testing roadmaps.
- Proven track record designing, running, and interpreting statistically sound CRO and upsell tests.
- Working knowledge of dunning management tactics to reduce involuntary churn.
- Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning.
- Familiarity with the ecommerce/subscription tooling landscape and ability to evaluate build-vs-buy/vendor decisions.
- Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment.
What We Do
Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do. Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday! Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive. We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness. Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide. Company Benefits: 💲Competitive Salaries 🏡Fully remote working position 🌴Paid time off (PTO) 🎆Paid annual company holidays 🥳Your Birthday is a paid vacation day each year 🩺100% Company paid Medical, Dental, and Vision Insurance (base plan) 🩺100% Company paid Life Insurance and Short-Term Disability Coverage 🍼Paternity leave 💰Employer matching 401K participation, 3% Employer deferred contributions to 401k 💵We match your charitable contributions up to $2,500/yr 🖊️Work from home (WFH) stipend of $1,200/yr 💊Free products samples 🎉Fun company social gatherings
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