Wpromote Jobs

Director, Earned and Owned Strategy

Wpromote

Director, Earned and Owned Strategy

Posted Yesterday

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Hiring Remotely in United States

Remote

118K-130K Annually

Senior level

AdTech

The Role

Leads enterprise Earned & Owned strategy across SEO, local SEO, content marketing, AI search, lifecycle marketing, and digital experience. Develops integrated growth roadmaps, oversees AI-search readiness, guides channel managers, drives cross-functional planning, advises senior clients, identifies organic growth opportunities, and supports business development through presentations, consulting, and thought leadership.

Summary Generated by Built In

The Role

We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

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You Will Be

Leading Enterprise Client Strategy & Growth

Acting as the executive strategic lead on key accounts, accountable for client success
Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
Leading cross-functional planning across key content activations
Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

Identifying and capturing new organic growth opportunities across search and local search ecosystems
Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

Working experience with Web Analytics and SEMRush or similar SEO platforms

Proven success managing large-scale, enterprise search and content transformation initiatives

Deep understanding of AI Search evolution and organic discoverability trends

Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

Strong cross-functional collaboration skills with the ability to unify teams across channels

Exceptional presentation and executive communication skills; confident advising senior client leadership

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills Required

At least 5 years leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels
Experience in an agency client-facing role and/or brand-side organization
Experience managing integrated digital marketing campaigns using cross-channel insights and collaboration
Working experience with web analytics and SEMrush or similar SEO platforms
Proven success managing large-scale enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and organic discoverability trends
Excellent time and project management skills, including rapid prioritization and response
Strong cross-functional collaboration skills and ability to unify teams across channels
Exceptional presentation and executive communication skills, including advising senior client leadership

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The Company

HQ: El Segundo, CA

793 Employees

Year Founded: 2001

What We Do

Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.