Odeko is the all-in-one operations and technology partner to more than 20,000 independent coffee shops, cafes and other food establishments.
Through the Odeko web portal and mobile app, customers can purchase supplies from hundreds of national and local brands, track ordering trends, finance equipment, and access insurance. Customers that use Odeko can increase their revenue, reduce their environmental footprint, and save significantly on their cost of goods and time spent on vendor management.
Odeko is on a mission to continuously develop technology to champion your neighborhood cafes, coffee shops, and other independent F&B establishments.
Local coffee shops and cafes are the backbone of any given community, and we’re here to help manage the day-to-day tasks with a platform so intuitive, it’s kinda like magic.
The Odeko team is diverse, passionate, and innovative. Our 400+ employees are spread across numerous departments and business lines, but are single-minded in our mission to develop technology to support the many needs of our customers. We believe that small businesses need support now more than ever, and that Odeko is uniquely positioned to provide that support.
We are looking for a Director of Ecommerce to serve as the end-to-end business leader for our ~$40–50M ecommerce business, built on Shopify. You will own the P&L and be accountable for both revenue growth and profitability. This is a builder's seat: you'll set the commercial strategy, run the day-to-day of the online business, and lead a cross-functional team spanning merchandising, site experience, and analytics.
You will operate as the general manager of the business. Marketing and operations are dotted-line partners rather than direct reports, so success in this role depends as much on influence and cross-functional leadership as on direct authority.
What you'll own- Business ownership: the full ecommerce P&L — accountable for revenue growth and profitability (contribution margin) of the business line.
- Growth & margin: define and execute the commercial strategy across customer acquisition, conversion, AOV, and retention to drive balanced top-line growth and margin expansion.
- Merchandising & catalog: own product assortment, pricing, and promotional strategy on the Shopify site. Also, maintain relationships with key vendors to facilitate growth.
- Site & product: own the on-site experience and conversion UX, product/merchandising presentation, and the Shopify roadmap.
- Analytics & planning: own forecasting, demand planning, reporting, and the analytics that inform decisions and defend the P&L.
- Cross-functional leadership: partner closely (dotted-line) with Marketing on demand generation and brand, and with Operations on fulfillment and supply, aligning them to the business plan.
- Months 1–3: Strengthen the business execution.
- Ship measurable improvements to conversion, AOV, and retention; build durable working models with Marketing and Operations.
- Establish the merchandising, site, and analytics operating rhythm; tighten forecasting accuracy and reporting the leadership team can trust.
- Months 3–6: Develop the growth plan.
- Deliver a credible plan that grows revenue while holding or improving contribution margin both are weighted equally.
- Establish the next levers of growth for the business outside the current customer ICP.
- Shopify / B2B: Deep, hands-on experience running a Shopify-based B2B ecommerce business.
- Growth-stage: A track record of scaling an ecommerce business through a growth inflection you've built, not just maintained.
- P&L judgment: Ownership of an ecommerce or business-line P&L, comfortable making trade-offs between growth and margin.
- Full-stack ecommerce: Fluency across merchandising, on-site conversion, and analytics you can go deep in each and connect them into one commercial plan.
- Cross-functional leadership: Proven ability to lead through influence, aligning dotted-line partners in Marketing and Operations toward shared goals.
- Data-driven: Strong analytical rigor fluent in the metrics that drive an ecommerce P&L and able to translate data into decisions.
- Digital advertising: Deep command of ecommerce digital advertising tools and performance you understand paid channel economics and can hold demand-gen partners to measurable ROAS/CAC outcomes.
- Customer flows: Strong grasp of customer flows across the funnel and a proven ability to diagnose and improve them to lift conversion and retention.
- ICP & assortment: Fluency in product selection and the tooling to understand our customer ICP using it to grow both net-new customers and basket size (AOV) among existing customers.
- Experience leading full site rebuilds / re-platforms to better align the site to performance goals.
- Experience with subscription, replenishment, or B2B/wholesale ecommerce models.
- Experience managing a Shopify Plus environment and its app/integration ecosystem.
- Experience with shopify collective and building an online marketplace.
- Category or customer-segment experience relevant to our business.
Compensation for this role is between $170,000 - $185,000 depending on experience.
- Fast-paced environment and growth opportunities - plenty of room for you to directly impact the company and enhance your career!
- Competitive compensation, healthcare benefits, and opportunity for equity
- Other great perks - Full lists of benefits available upon request
Odeko is proud to be a diverse, equitable, and inclusive employer. We encourage all to apply regardless of educational background, race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Skills Required
- Deep, hands-on experience running a Shopify-based B2B ecommerce business
- Track record of scaling an ecommerce business through a growth inflection
- Experience owning an ecommerce or business-line P&L and balancing growth with margin
- Fluency across merchandising, on-site conversion, and analytics
- Proven ability to lead through influence across Marketing and Operations
- Strong analytical rigor and fluency in ecommerce P&L metrics
- Deep command of ecommerce digital advertising tools and paid-channel economics, including ROAS and CAC
- Strong understanding of customer funnel flows and improving conversion and retention
- Fluency in product selection and customer ICP analysis to grow new customers and basket size
- Experience leading full-site rebuilds or re-platforms
- Experience with subscription, replenishment, or B2B/wholesale ecommerce models
- Experience managing Shopify Plus and its app and integration ecosystem
- Experience with Shopify Collective and building an online marketplace
- Relevant category or customer-segment experience
Odeko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Odeko and has not been reviewed or approved by Odeko.
-
Healthcare Strength — Health coverage spans medical, dental, vision, disability, and life insurance, with employer-paid options and access to FSA and wellness programming. This breadth signals strong core healthcare support as part of total rewards.
-
Leave & Time Off Breadth — Time-off policies include generous PTO, paid holidays, sick days, paid volunteer time, and an unlimited vacation policy. These provisions offer wide latitude for rest and personal needs.
-
Equity Value & Accessibility — Employees can access company equity opportunities and an employee stock purchase plan, adding ownership potential to compensation. This ownership component can meaningfully augment long-term rewards.
Odeko Insights
What We Do
Here at Odeko, we believe that humans achieve more when they control their own destiny. That’s why we’re creating best-in-class solutions that empower small businesses to realize their big dreams - starting from our mobile ordering app and supply chain management service. Helping coffee shops and cafés increase their revenue, lower their expenses, and reduce their environmental footprint. We’re a passionate team of dreamers and builders, determined to liberate small businesses from the not-so-fun aspects of the job so that they can focus on what’s fun and important.
Why Work With Us
Odeko is missioned to help dreamers create their mark on the community. We supply nearly 10,000 cafes with inventory and mobile ordering. We have grown 20x in the last year and are backed by the world's leading investors and veteran team. We are looking for folks who care about small business and are willing to fight against the machine of industry
