Job Summary:
The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services.
Essential Functions:
- Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolution
- Define, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencers
- Establish clear objectives and success metrics; direct performance measurement, reporting and analysis
- Ensure strong collaboration and partnership across business areas
- Direct and develop digital team
- Provide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and products
- Define our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.
- Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organization
- Hire and develop a digital strategy team that is recognized as delivering best practice for digital transformation
- Manage external vendor partners to support digital initiatives
- Define exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeys
- Perform any other job duties as requested
Education and Experience:
- Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is required
- A minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is required
- Experience in digital strategy, social media, digital design customer facing solutions (web, mobile) is required
Competencies, Knowledge and Skills:
- Expertise in creating and promoting a digital experience road map that balances user needs with business objectives
- Strong partnership skills and ability to seamlessly work across reporting lines with cross functional groups
- Excellent analytical and communication skills, particularly in the ability to analyze data
- Successful track record of managing large projects, under tight timelines
- Experience tracking emerging trends in user behaviorand developing customer-centric solutions
- Big picture thinking complimented by detail orientation
- Strong problem-solving skills
- Superb presentation skills. Ability to communicate vision and insights to create a compelling call to action
- Ability to demonstrate innovative approaches to complex problems, including how technologies can be applied in practice to solve business challenges
- Interpersonal and communication skills, and ability to effectively interact with senior executives and work independently
- Empathy, understanding and a passion for user centered design of our customers’ experiences
- Experience overseeing budgets
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Compensation Range:
$113,000.00 - $197,700.00CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
SalaryOrganization Level Competencies
Fostering a Collaborative Workplace Culture
Cultivate Partnerships
Develop Self and Others
Drive Execution
Influence Others
Pursue Personal Excellence
Understand the Business
Brand=CareSource
Skills Required
- Bachelor's degree in Marketing, Information Technology, Business, Communication, or a related field, or equivalent relevant work experience
- At least 10 years of experience managing and delivering digital solutions and/or services
- Experience in digital strategy
- Experience with social media
- Experience in digital design and customer-facing web or mobile solutions
- Experience managing large projects under tight timelines
- Experience overseeing budgets
CareSource Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CareSource and has not been reviewed or approved by CareSource.
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Strong & Reliable Incentives — Bonuses are regularly available and serve as a meaningful part of total compensation. Annual performance-based awards are considered a strong component.
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Leave & Time Off Breadth — PTO starts around four weeks and increases with tenure, complemented by paid holidays and a floating day. Volunteer time expands the available leave options.
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Affordable Benefits — Health plan options are considered affordable, supported by wellness incentives that can reduce premiums. Coverage breadth includes medical, dental, vision, and cost‑lowering programs.
CareSource Insights
What We Do
Health Care with Heart. It is more than a tagline; it’s how we do business. CareSource has been providing life-changing health care to people and communities for nearly 30 years and we will continue to be a transformative force in the industry by placing people over profits. CareSource is and will always be members first. Even as we grow, we remember the reason we are here – to make a difference in our members’ lives by improving their health and well-being. Today, CareSource offers a lifetime of health coverage to nearly 2 million members through plan offerings including Marketplace, Medicare Advantage and Medicaid. With our team of 4,000 employees located across the country, we continue to clear a path to better life for our members. Visit the "Life" section to see how we are living our mission in the states we serve. CareSource is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status or any other characteristic protected by applicable federal, state or local law. If you’d like more information about your EEO rights as an applicant under the law, please click here: https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf and here: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf Si usted o alguien a quien ayuda tienen preguntas sobre CareSource, tiene derecho a recibir esta información y ayuda en su propio idioma sin costo. Para hablar con un intérprete, Por favor, llame al número de Servicios para Afiliados que figura en su tarjeta de identificación. 如果您或者您在帮助的人对 CareSource 存有疑问，您有权 免费获得以您的语言提供的帮助和信息。 如果您需要与一 位翻译交谈，请拨打您的会员 ID 卡上的会员服务电话号码
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