What you will be doing
- Report directly to Vice President of Global Demand Generation, and serve as the Digital Marketing team lead — guiding everything from strategy to execution.
- Manage an agile team of web & digital marketers; and collaborate with advertising, creative, web, and other marketing agencies to scale demand generation campaigns and initiatives.
- Own a global Digital Marketing budget, and find areas of opportunity for efficiency.
- Onboard and manage the Ad Agency of record.
- Responsible for driving measurable growth through data-driven online marketing strategies.
- Recommend and execute strategies to develop robust customer journeys, bridging the gap from online to offline. Track and scrutinize pipeline sourced from digital marketing channels, from impression to customer, and analyze information to improve data-driven decision-making. Generate quality traffic to the company's website and experiences.
- Collaborate with Integrated Marketing Campaign Director & Content team to activate topical multi-touch digital campaigns.
- Use automation and AI to improve processes and productivity, and make recommendations to support a rapidly growing organization.
- Manage priorities and timelines effectively to meet critical deadlines.
- Educate internal teams on digital marketing best practices, and impacts of online efforts on overall demand generation programming.
What we are looking for
- 7+ years of experience owning B2B full-funnel digital marketing strategy
- Proven ability to manage Ad Agency of Record — Paid Search, Paid Social, Programmatic, etc.
- Experience in website strategy and managing Web agencies.
- Expert understanding of cost-based ad metrics (CPM, CPC, CTR, etc.), and balancing lead quality and quantity to contribute to pipeline targets.
- Growth focused with an ability to thrive in a fast-paced environment.
- Balanced analytical and creative mindset.
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What We Do
We help teams get data business-ready, faster, accelerating time-to-value and increasing the impact data can have. Our platform helps organisations that want to be data-driven to connect their data, shape it into business-ready formats, and get all this done faster with the cloud.
We have a series of services that help teams load, transform, synchronise, and orchestrate their data, built on top of a cloud that ties everything together from end to end.
Why Work With Us
Matillion has fostered a culture that is collaborative, fast-paced, ambitious, and transparent; an environment where people genuinely care about colleagues and communities. We have 6 values by which we live and breathe. We are collaborative, passionate, honourable, and genuinely care about each other and the communities in which we live and work.
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