The Role
The Director of Digital Performance Marketing will lead the digital marketing program, manage a team, oversee campaigns, and drive customer acquisition growth.
Summary Generated by Built In
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for an experienced, analytical Director, Digital Performance Marketing to lead Greenlight’s digital performance marketing program. This role will oversee a team of marketing managers across our digital performance marketing portfolio, be responsible for an 8-figure marketing budget, and be a senior leader on our growing customer acquisition program. You will work closely with internal & external partners to drive growth, pulling many different levers to grow your programs (new channels & ad products, optimization strategies, creative, customer journey, signal optimization, martech stack, etc.).
Our ideal candidate has a background managing digital marketing programs at scale while leading and upleveling a high performing team. You’ll need a true ownership mindset, exceptional analytical skills, and proven abilities to drive measurable impact cross-functionally. Candidates with direct Paid Social (Meta) and Search/Google AdWords experience for both web and app campaigns are highly preferred. Experience with Affiliates, YouTube, Display, Native are nice to have.
This role reports to the VP of Growth Marketing.
What you will be doing:
- Overseeing Greenlight’s 8 figure annual digital Marketing program on Search, Social, UAC, Demand Gen, App Campaigns, Display, New Channels.
- Leading and developing a team of three channel managers.
- Driving impact by owning new customer growth for your channels, and the necessary roadmaps internally and cross-functionally to drive results. Your team will bring game-changing initiatives to the table, then execute.
- You’ll own volume and efficiency forecasting and goals for the growth team, then act as a force multiplier as the team drives towards those goals daily. Developing and refining process for your team internally and cross-functionally to reduce friction and efficiently deliver results.
- Leading cross-functionally to optimize your acquisition funnels and build new features that drive LTV and CAC wins.
- Driving strategic partnerships with external advertising vendors (e.g. Google, Facebook, etc.) to test new growth products and advertising tools.
What you should bring:
- 7+ years’ experience in digital performance marketing (preferably managing paid social and/or paid search), with experience managing large performance marketing budgets towards efficiency/CAC goals.
- A sense of comfort in data, and exceptional analytical/critical thinking skills with proven ability to leverage data to drive measurable impact on your goals.
- An extreme ownership mindset. You proactively own your team’s goals, learn from failure and success, and constantly improve. You thrive leading a team towards real outcomes with a “get it done” mentality.
- 4+ years managing, up-leveling, and growing a team of marketing managers.
- Exceptional interpersonal and communication skills (written and verbal), with proven ability to influence senior cross-functional partners.
- Experience optimizing ad funnels from impression all the way through monetization.
- Experience owning growth forecasting and reporting to senior management.
- Experience with both web and app campaigns, and the necessary tech stack.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $150,000-205,000
The estimated base pay range for this position in (CO): $150,000-180,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
Top Skills
Digital Marketing
Google Adwords
Martech Stack
Meta
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The Company
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
