What you will be doing:
- Overseeing Greenlight’s 8 figure annual digital Marketing program on Search, Social, UAC, Demand Gen, App Campaigns, Display, New Channels.
- Leading and developing a team of three channel managers.
- Driving impact by owning new customer growth for your channels, and the necessary roadmaps internally and cross-functionally to drive results. Your team will bring game-changing initiatives to the table, then execute.
- You’ll own volume and efficiency forecasting and goals for the growth team, then act as a force multiplier as the team drives towards those goals daily. Developing and refining process for your team internally and cross-functionally to reduce friction and efficiently deliver results.
- Leading cross-functionally to optimize your acquisition funnels and build new features that drive LTV and CAC wins.
- Driving strategic partnerships with external advertising vendors (e.g. Google, Facebook, etc.) to test new growth products and advertising tools.
What you should bring:
- 7+ years’ experience in digital performance marketing (preferably managing paid social and/or paid search), with experience managing large performance marketing budgets towards efficiency/CAC goals.
- A sense of comfort in data, and exceptional analytical/critical thinking skills with proven ability to leverage data to drive measurable impact on your goals.
- An extreme ownership mindset. You proactively own your team’s goals, learn from failure and success, and constantly improve. You thrive leading a team towards real outcomes with a “get it done” mentality.
- 4+ years managing, up-leveling, and growing a team of marketing managers.
- Exceptional interpersonal and communication skills (written and verbal), with proven ability to influence senior cross-functional partners.
- Experience optimizing ad funnels from impression all the way through monetization.
- Experience owning growth forecasting and reporting to senior management.
- Experience with both web and app campaigns, and the necessary tech stack.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Top Skills
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.