Role Overview
Cologix is seeking a strategic, hands-on Director of Digital Marketing to lead and execute our digital strategy across North America. This role owns digital performance end-to-end—strategy, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers
This is a player-coach position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, paid media, search, content, social and blog. This role will manage a demand center operations resource and multiple vendors.
The Director will drive measurable pipeline impact, strengthen brand authority and ensure digital marketing functions as a scalable growth engine aligned with revenue objectives.
Core Responsibilities
- Develop and evolve an integrated digital strategy aligned to pipeline and revenue goals
- Translate company priorities into clear digital channel plans
- Define KPIs across web, paid, organic and AI-powered search
- Deliver executive-ready performance reporting and insights
- Partner with corporate marketing and regional marketing teams to align investments and outcomes
- AI-powered search optimization and AEO implementation
- SEO strategy and on-page optimization
- Paid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment)
- Digital launch coordination
- A/B testing and conversion optimization initiatives
- Execution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement.
- Own website roadmap, UX improvements and conversion optimization strategy
- Coordinate with agency partner on enhancements and updates
- Lead experimentation initiatives to improve conversion performance
- Ensure the website functions as a demand-generation engine, not just a publishing platform
- Partner with content team to ensure website is optimized for customer journeys and conversation
- Ensure content on website is updated as needed
- Provide social media strategy and performance; ensure day-to-day execution is effective. Manage all social accounts.
- Publish social media content in alignment with editorial calendar
- Oversee blog platform and content alignment across campaigns, social and blog
- Shift focus from volume-based posting to high-impact visibility and authority
- Guide and elevate the performance of our social accounts
- Lead and develop the Marketing Operations Senior Manager
- Ensure clear role delineation to maximize efficiency
- Manage digital vendors and technology platforms (HubSpot, analytics, advertising platforms, etc.)
- Continuously evaluate tools and AI applications that improve scale and impact
Experience and Profile/Qualifications
- 8+ years of B2B digital marketing experience
- Experience in infrastructure, data center, cloud, network or complex technology environments preferred
- Demonstrated success balancing strategy with hands-on execution
- Strong expertise in AEO, SEO, SEM, paid social, website optimization and analytics
- Experience working with marketing automation and CRM systems
- Knowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirements
- In depth knowledge of WCAG & AODA compliancy for web design
- Data-driven and commercially focused
- Technically curious, especially around AI applications
- Strong prioritization skills in resource-constrained environments
- Proven ability to operate effectively in lean team environments
- Player-coach mindset but also a service mentality as relates to the full company
- Excellent communication, collaboration and relationship building skills
- Strong writing skills for social platforms (short form content)
- BA or BS degree or equivalent experience
***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or transfer sponsorship of an employment visa at this time, including CPT/OPT.***
Skills Required
- 8+ years of B2B digital marketing experience
- Experience in infrastructure or data center industries
- Proven ability to balance strategy with execution
- Strong expertise in AEO, SEO, SEM, and analytics
- Experience with marketing automation and CRM systems
- Knowledge of Canada privacy laws and email compliance
- Data-driven and commercially focused approach
- Strong communication and relationship building skills
- BA or BS degree or equivalent experience
What We Do
Cologix is reinventing the edge—building the data centers of tomorrow by integrating hyperscale edge capacity with robust interconnection. Our dedicated, experienced local teams foster industry-leading service, supporting you through every aspect of your digital infrastructure journey. One connection to our ecosystem empowers your digital transformation, connecting you to the solutions and partners you need. For a tour of one of our data centers in Ashburn, Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, New Jersey, Silicon Valley, Toronto or Vancouver visit www.cologix.com/contact/schedule-a-data-center-tour/ or email [email protected].
.png){kind=logo}
