Director, Digital Growth (SEO, Web Strategy)

Junte-se à ABC Fitness e faça parte de uma cultura tão ambiciosa quanto autêntica. Vamos transformar o futuro do fitness — juntos!

Nossos Valores

Best Life

Acreditamos que um grande trabalho começa com grandes pessoas. Por isso, nossa cultura é construída com base no respeito, na confiança e no sentimento de pertencimento. Criamos um ambiente inclusivo onde cada membro da equipe pode trazer sua autenticidade para o trabalho — porque perspectivas diversas impulsionam a inovação e geram impacto significativo.

Mentalidade de Crescimento

Somos realizadores, pensadores e sonhadores. Na ABC Fitness, o seu crescimento é o nosso investimento. Por meio de aprendizado contínuo, mentoria e oportunidades de desenvolvimento profissional, capacitamos você a alcançar novos patamares — pessoal e profissionalmente.

One Team

Desde o primeiro dia, você fará parte de uma equipe que colabora, celebra e se importa. Agimos com rapidez, apoiamos uns aos outros e nos divertimos ao longo do caminho. Porque quando você prospera, todos prosperamos.

ABC Fitness is looking for a strategic, results-driven Director, Digital Growth (SEO, Web Strategy) to own and scale our global web ecosystem. This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience.

You will lead website strategy, SEO/AEO, CRO, and analytics across a portfolio of five websites, with a critical mandate to consolidate these properties in the next year.

This role partners closely with Growth, PPC, Brand, Marketing Ops, Content, and external agencies to turn intent into pipeline through scalable, conversion-focused web experiences.

WHAT YOU'LL DO:      

Digital Discovery Strategy (SEO + AEO) 

• Own SEO & AEO strategy across traditional search and AI answer engines (Google, ChatGPT, Perplexity, Gemini, etc.) 

• Define topic authority, comparison strategy, keyword and category leadership by Segment (Gym, Studio, Coach), Sub-Segment (SMB, Mid-Market, Enterprise) and Region. 

• Build and maintain the organic demand roadmap tied to ICPs, buying stages, and intent signals 

• Partner with development agencies to implement technical SEO improvements. 

• Partner with Content, Demand Generation and Product Marketing teams to shape what gets created, not just how it ranks. 
   

Website as a Demand Engine 

• Build, mentor, and lead a team of specialists focused on website optimization and lead generation
   

• Own the website’s role in the demand system, including: ICP pathways, mid-funnel and evaluation-stage content, proof and credibility moments 

• Define the information architecture and narrative structure that guides buyers through the messy middle 

• Partner with the Sr. Manager, Website & Optimization on: CRO priorities, Landing page strategy, Conversion and proof modules 

• Ensure the site supports segmented GTM motions, not one-size-fits-all journeys 
   

Paid, Organic Demand & Pipeline Impact 

• Be accountable for non-paid demand contribution (MQLs, SQLs, CPSQL efficiency) 

• Collaborate closely with PPC and Demand teams to build and optimize paid search landing pages (Google Ads, Capterra, and other paid channels). 

• Align SEO/AEO and website strategy to: highest-value ICPs, In-market and switcher intent, demand quality, not just volume 

Website Portfolio & Cross-Functional Leadership 

• Own and manage a portfolio of five websites with varying tech stacks and hosting environments. 

• Lead major initiatives including website redesigns, re-platforming, language packs, and be able to lead the eventual consolidation of all sites into a single website. 

• Act as the strategic bridge between: Content, Demand Gen, Product Marketing, Website & Optimization 

• Translate GTM priorities into clear digital execution plans 

• Ensure seamless execution, minimal disruption, and strong governance throughout large-scale web initiatives. 

Analytics, Reporting & Forecasting 

• Define success metrics for digital beyond traffic: Share of voice (search + AI), Evaluation content engagement, Assisted conversion impact 

• Partner with Analytics and Growth to: Attribute organic influence properly and separate signal from noise in early-stage demand 

• Use insights to continuously refine strategy and investment 

• Deliver clear, actionable insights that inform growth strategy and investment decisions. 

WHAT YOU’LL NEED: 

• 10+ years of marketing experience, with 5+ years managing high performing teams across digital marketing and website management roles. 

• Must be fluent in English and Portuguese 

• Proven expertise in SEO (on-page, off-page, and technical) and CRO. 

• Strong experience managing WordPress-based websites and third-party hosting platforms (e.g., WP Engine). 

• Deep comfort working with analytics tools (Google Analytics, Salesforce) and translating data into business decisions. 

• Demonstrated success leading complex web initiatives (redesigns, re-platforming, consolidations). 

• Strong project management skills with experience leading agencies and cross-functional teams. 

• Excellent written and verbal communication skills. 

O QUE TEMOS PARA VOCÊ:

• Empresa orientada por propósitos, comprometida em ajudar a mudar a vida das pessoas por meio da tecnologia, com uma cultura de valores focada em Melhor Vida (#bestlife), Um Time (#oneteam), Mentalidade de Crescimento (#growthmindset).

• Dias de Desconexão - uma vez por trimestre, fazemos uma pausa coletiva e aproveitamos um dia de folga juntos ao redor do mundo. #oneteam

• Plano de saúde, odontológico e de vida.

• Auxílio-refeição - para ser usado tanto em supermercados quanto em restaurantes.

• Auxílio para home office - você pode precisar de ajuda com suas contas de internet.

• Aplicativo de assinatura de acesso a academias.

• Parceria educacional com ótimos descontos em faculdades, escolas de inglês e outros.

• Empréstimo consignado pago diretamente através do seu salário.

• EAP - fornecemos assistência psicológica, jurídica e financeira quando você precisar. Sempre.

• Acesso a descontos com nossos parceiros, como Dell, Microsoft e muitos outros.

• E mais! - tantos benefícios que nem conseguimos listar todos aqui!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness  
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
Learn more at abcfitness.com

 #LI-REMOTE