Director of Demand Generation

Posted 12 Days Ago
Be an Early Applicant
San Francisco, CA
Hybrid
200K-220K Annually
Senior level
Artificial Intelligence • Software
The Role
The Director of Demand Generation will build and execute a marketing strategy to drive revenue growth, optimize the marketing funnel, and scale the marketing team, focusing on enterprise accounts.
Summary Generated by Built In
Vapi (/ˈVɑːpi/):
  • We’re creating the shift to voice as humanity’s default interface

  • We’re the most configurable platform for deploying voice agents

  • We’ve grown to over 600k developers in two years, adding 2,000+ every day

  • Try talking to Vapi now!

Why We’re Hiring This Role:
  • We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.

  • Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.

  • This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

What You’ll Do:
  • 30 Day:

    • Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.

    • Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.

    • Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.

    • Identify immediate pipeline acceleration opportunities.

  • 60 Day:

    • Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.

    • Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.

    • Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.

    • Begin scaling team structure across digital, content, lifecycle, and events.

  • 90 Day:

    • Deliver measurable pipeline growth aligned to quarterly revenue targets.

    • Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.

    • Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).

    • Establish marketing as a predictable, data-driven revenue engine.

Who You Are:
  • Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.

  • 8+ years of progressive marketing experience with at least 4 years in senior leadership roles.

  • Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.

  • Experience marketing to developer platforms, API-first companies, or technical audiences.

  • Strong executive presence with experience presenting to C-suite and board-level stakeholders.

  • Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.

  • Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.

  • Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).

  • Proven team builder who develops high-performing, performance-oriented marketing teams.

Why Vapi:
  • Generational impact: Build the human interface for every business

  • Ownership culture: 70% of the company are previous founders

  • Kind team: The founders, Jordan and Nikhil, are Canadians

  • Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer:
  • Real stake: We offer a competitive salary and excellent equity ownership

  • Comprehensive health coverage: medical, dental, and vision plans

  • Team love: We love hanging out, and we do quarterly off-sites

  • Flexible time off: take what you need

  • More: catered meals, transportation, gym, and a $10k annual L&D budget

Top Skills

Ai-Driven Gtm
Attribution Modeling
Digital Marketing Channels
Hubspot
Marketing Automation
Salesforce
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, California
48 Employees
Year Founded: 2021

What We Do

Vapi lets enterprises deploy human-like voice agents in minutes. Whether you’re building a voice product or trying to handle millions of calls, Vapi’s reliable infrastructure and flexible APIs make it easy.

Everyone from YC startups to Fortune 500 companies rely on Vapi because it is:
Flexible: Plug in your APIs, your customer data, your models
Scalable: Handle millions of calls with <500ms latency
Secure: LLM guardrails, HIPAA, SOC-2

Helping enterprises over this challenge, Vapi, has raised $20 million in Series A funding, led by Bessemer Venture Partners with participation from Abstract Ventures, AI Grant, Y Combinator, Saga Ventures, and Michael Ovitz.

Similar Jobs

Upshop Logo Upshop

Director, Demand Generation

Artificial Intelligence • eCommerce • Retail
Easy Apply
In-Office or Remote
Ontario, CA, USA
95 Employees
120K-135K Annually
Remote or Hybrid
USA
47 Employees
160K-225K Annually
In-Office
5 Locations
1900 Employees
170K-505K Annually

CodeRabbit Logo CodeRabbit

Director of Demand Generation

Artificial Intelligence • Information Technology • Software
Hybrid
San Francisco, CA, USA
74 Employees

Similar Companies Hiring

Fairly Even Thumbnail
Software • Sales • Robotics • Other • Hospitality • Hardware
New York, NY
Bellagent Thumbnail
Artificial Intelligence • Machine Learning • Business Intelligence • Generative AI
Chicago, IL
20 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account