Director of Demand Generation

Reposted 8 Days Ago
Hiring Remotely in United States
Remote
Senior level
Software
The Role
The Director of Demand Generation will drive demand generation, pipeline creation, and brand awareness, focusing on optimizing omnichannel strategies and enhancing campaign efficiency.
Summary Generated by Built In
About Flosum

Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.

About You

We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. 

This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.

You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.

If you know how to earn credibility with developers — not just market to them — we want to talk.

What You’ll Do
    • Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
    • Drive net-new qualified enterprise pipeline aligned to ICP accounts
    • Strengthen campaign architecture, segmentation, and targeting precision
    • Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
    • Improve campaign-to-opportunity conversion and channel efficiency
    • Establish clear performance benchmarks, reporting rigor, and pipeline visibility
    • Partner closely with Sales leadership to align on target accounts and revenue goals
    • Lead and mentor the demand team toward experimentation, accountability, and performance
What Success Looks Like

Within your first 12 months, you will have:

  • Increased qualified enterprise pipeline
  • Improved channel efficiency and conversion performance
  • Diversified demand sources beyond any single channel
  • Elevated engagement within the Salesforce DevOps community
  • Brought fresh energy and sharper execution to our demand strategy

Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Requirements
  • 7–12+ years of demand generation or growth marketing experience in B2B SaaS
  • Proven track record of driving enterprise pipeline acceleration
  • Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
  • Salesforce ecosystem familiarity is strongly preferred
  • DevOps, developer tooling, or technical SaaS experience is highly preferred
  • Demonstrated success running integrated, omnichannel programs
  • Strong analytical orientation with a clear attribution mindset
  • Confidence to challenge assumptions and introduce new ideas
  • A bias for action and comfort operating in a high-growth environment

BenefitsWhat We Offer
  • Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
  • Collaborative, innovative, and mission-driven culture.
  • Competitive compensation and benefits.
  • Career growth in a fast-scaling company serving global enterprises.
Extras (Benefits & Perks)
  • Competitive compensation, incentive structure, and company equity
  • Daily coaching, mentorship, and growth opportunity
  • Be part of a global, mission-driven team
  • Learn from top leaders in Salesforce DevOps and SaaS sales
  • Work on exciting challenges in a rapidly growing industry

Top Skills

Salesforce
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Silicon Valley, CA
62 Employees
Year Founded: 2013

What We Do

What will you do with all your free time? DEPLOY IN MINUTES WITH FLOSUM Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery and archival, data protection and security automation, right out of the box. Just like any other cloud solution on Force.com, your organization can be up and running in a matter of minutes. Flosum is the recommended solution by many Salesforce employees, system integrators as well as enterprise organizations who use Flosum. GET MODERN APPLICATION DEVELOPMENT ON SALESFORCE TODAY #MAD #DX Flosum is simple to setup and use right away — Salesforce developers, release managers, salesforce admin, business analysts and more are instantly productive on our platforms. Flosum lives in Salesforce, takes mere minutes to setup, is software agnostic, requires no code skills (but can play nice with GIT), has simple drag and drop UI, is flexible and elastic, is 100% compliant and secure, is approved for government, pharma, healthcare and finance and saves your team invaluable time and money. Let Flosum free your time to get back to what you do best - developing awesome code. We help Enterprise teams build better apps fast. What will you do with your newfound free time? Want to learn more? Book a meeting with us: https://www.flosum.com/book-a-meeting

Similar Jobs

In-Office or Remote
2 Locations
403 Employees
Easy Apply
Remote
United States
300 Employees
205K-255K Annually
Remote
United States
222 Employees
100K-150K Annually

Jump - Advisor AI Logo Jump - Advisor AI

Sr. Director, Demand Generation

Artificial Intelligence • Information Technology • Software • Financial Services
Remote
USA
145 Employees
180K-220K Annually

Similar Companies Hiring

Milestone Systems Thumbnail
Software • Security • Other • Big Data Analytics • Artificial Intelligence • Analytics
Lake Oswego, OR
1500 Employees
Fairly Even Thumbnail
Software • Sales • Robotics • Other • Hospitality • Hardware
New York, NY
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account