What you’ll own:
- Demand strategy & pipeline outcomes
Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities
Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics
Own pipeline creation and influence across segments, regions, and motions
Sales alignment & GTM executionPartner with Sales leadership on pipeline planning, forecast credibility, and account coverage
Ensure tight alignment between demand programs, SDR execution, and AE priorities
Support account and territory strategy with data-driven insights
Core demand programs & channelsABM: Lead a targeted, sales-aligned, and measurable account-based motion
Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels
Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels
Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships
Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership
Operating rigor & measurementBuild clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools
Inspect performance regularly, optimize spend, and reallocate based on impact and ROI
Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
What You Bring:
7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks
Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
Clear, executive-level communicator capable of simplifying complex tradeoffs
Cybersecurity experience is a strong plus, but not required
Why Safe Security?
🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.
🤖 Work at the cutting edge of AI and cyber risk management with global impact.
🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.
💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.
Top Skills
What We Do
Safe Security is a pioneer in the “Cybersecurity and Digital Business Risk Quantification” (CRQ) space. It helps organizations measure and mitigate enterprise-wide cyber risk in real-time using it’s ML Enabled API-First SAFE Platform by aggregating automated signals across people, process and technology, both for 1st & 3rd Party to dynamically predict the breach likelihood (SAFE Score) & $$ Value at Risk of an organization Headquartered in Palo Alto, Safe Security has over 200 customers worldwide including multiple Fortune 500 companies averaging an NPS of 73 in 2020. Backed by John Chambers and senior executives from Softbank, Sequoia, PayPal, SAP, and McKinsey & Co., it was also one of the Top Contributors to the National Vulnerability Database(NVD) of the U.S. Government in 2019 and the ATT&CK MITRE Contributor in 2020. The company, since 2018, has also been working with MIT in joint research for the development of their SAFE Scoring Algorithm. Safe Security has received several awards including the Morgan Stanley CTO Innovation Award.
