Core Responsibilities:
- The "Generalist" Pedigree: Proven track record across multiple disciplines, including Digital Marketing, Content Production, and Campaign Management. You understand how all the "gears" of marketing turn together.
- Growth Strategy: Own the annual and quarterly demand generation plan, working closely with our head of field marketing. Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys.
- Campaign & Content Production: Direct the "production" side of marketing. Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers) and ensure they are deployed effectively across integrated campaigns.
- Operational Leadership: Manage and mentor a Marketing Operations Manager. Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce.
- Sales Alignment: Act as a liaison to Sales leadership and represent Demand globally. Work closely with the Director of Rev Ops and our VP Sales Excellence/BDR leader to ensure our AI BDR is on message and working properly within our marketing funnel.
Required Experience & Skills:
- 8–12 years of experience in B2B Demand Generation, with global experience.
- Technical Proficiency: You should be comfortable "opening the hood" of HubSpot and Salesforce to guide Marketing Operations, or jump in during high-stakes launches.
- The "Hands-On" Mindset: You are a strategic thinker who isn't "above" building a campaign, landing page, or checking a tracking URL to ensure perfection.
- Management Experience: Proven ability to manage direct reports (specifically in Marketing Ops) and agency partners to hit deadlines and KPIs.
Tech stack needed:
- Salesforce and HubSpot
- Multi-touch attribution
- Digital platforms (such as Zoominfo ABM platform), LinkedIn Campaigns
Preferred experience:
- Webflow
- Figma
- Salesforce Ecosystem
What Success Looks Like:
- Pipeline Growth: A measurable increase in Marketing Qualified Leads (MQLs) - but more importantly, pipeline.
- Operational Excellence: Managing our materials creative pipeline and launches of thought leadership pieces that our content team produces!
Compensation:
- The compensation range will be determined as a reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
Top Skills
What We Do
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