Director of Demand Generation

At Assort Health, we believe healthcare should feel effortless and connected — quick answers, clear communication, and seamless access to care. That’s why we’re building a new foundation for how patients and providers connect, driven by AI, built to embrace the complexities of healthcare, and tailored to each provider’s unique needs.

Assort is the most comprehensive patient experience platform powered by specialty-specific agentic AI. Assort’s omnichannel AI agents seamlessly integrate with EHR/PMS and complicated provider preferences to eliminate lengthy hold times and inefficiencies that stand in the way of patients getting the care they need.

Since launching in 2023, Assort has managed over 95M+ patient interactions, slashing average hold times from 11 minutes to 1 minute. Our platform now handles calls for thousands of providers with 98%+ resolution rates and 99% scheduling accuracy. Patient satisfaction averages 4.5/5 over 52K reviews, and we’ve achieved 20× revenue growth in 2025. We’re scaling rapidly and expanding adoption across the entire healthcare industry.

We’re looking for a strategic, results-oriented Director of Demand Generation to build and own Assort’s demand engine from the ground up. This is a 0 → 1 leadership role: you’ll define the strategy, build the systems, run the programs, and ultimately scale the function as the company grows. You’ll translate Assort’s mission and product differentiation into a repeatable, data-driven growth engine that reaches healthcare leaders who are actively searching for a better way to serve patients.

In close partnership with Sales and Marketing leadership, you’ll design and run multi-channel, account-based programs that engage key decision-makers, nurture demand, and convert interest into qualified opportunities. This is a builder role for a data-driven marketer who thrives in high-growth, ambiguous environments, brings both creativity and analytical rigor to their work, and is motivated by delivering measurable impact on pipeline and revenue.

• Own pipeline targets: You’ll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.

• Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and patient access leaders across paid media, email marketing, sponsored content, social media, events, and our website.

• Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics.

• Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.

• Establish measurement and rigor: Define success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.

• Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless.

• Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value and resonate with key decision-makers and drive engagement across the buyer’s journey.

• Build for scale: As demand grows, help define what the function becomes next—team structure, hiring plans, process improvements, and long-term roadmap.

• 5-8+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (health-tech experience is a big plus).

• 1+ years of experience managing agencies and building, leading, and developing teams.

• Experience growing a database organically via multiple channels.

• A proven track record of driving pipeline and revenue by generating qualified leads for BDRs through highly targeted campaigns.

• Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns.

• Experience building demand engines from early stages and scaling them as the company grows.

• Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops.

• Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, and paid media platforms.

• A strong analytical mindset—you’re comfortable making decisions with data and running experiments.

• Excellent written and verbal communication skills, with an eye for detail.

• A strong drive, work ethic, and results-driven operating style.

• A high personal standard of excellence and a focus on doing things the right way.

• A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact.

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.

• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.

• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.

• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.

• 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.

• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.

• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.

• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.

• 👵 401(k) – Let us help you plan for the future. We’ve got you covered.

Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!
Please note: the Assort Health Talent Team will only email you from an assorthealth.com email address.