What You'll Do:
- Own Avive’s demand generation strategy: Translate go-to-market objectives into scalable, marketing programs across key customer segments and personas with the primary objective to build pipeline, with a big focus on driving top of funnel via Marketing Qualified Leads (MQL’s).
- Lead and manage a team of Growth Marketing Managers: Hire, mentor, and develop a high-performing team responsible for executing pipeline-building programs in alignment with sales goals. Provide coaching, strategic guidance, and day-to-day support.
- Campaign execution: Lead integrated, multi-channel campaigns leveraging email, paid social, SEM, webinars, virtual/in-person activations, direct mail, and more.
- Account-Based Marketing (ABM): Build and scale ABM programs targeting strategic accounts across public safety, local government, K-12, higher ed, and enterprise organizations.
- Pipeline impact: Partner with Sales to define pipeline goals, implement campaign tracking infrastructure, and optimize programs to meet MQL and revenue contribution targets.
- Performance analytics: Analyze campaign performance data to assess impact, identify optimization opportunities, and present clear, actionable insights to stakeholders.
- Sales alignment: Collaborate with Sales leadership and BDR teams to align on ICP, messaging, campaign follow-up, and sales enablement materials.
- Marketing operations: Work with RevOps and Marketing Ops teams to enhance our marketing and lead generation tech stack, improve lead scoring/routing, and automate workflows.
- Content & messaging: Partner with Product Marketing and Content to develop persona-specific messaging, compelling assets, and conversion-optimized landing pages to support top of funnel pipeline growth.
Required Skills & Experience:
- 7+ years of experience in B2B marketing with at least 4+ years focused on demand generation, growth marketing, or ABM roles.
- Proven track record of driving qualified leads and pipeline in complex B2B environments, ideally for companies with a hardware/software combination product
- Experience marketing to public sector or regulated industries (law enforcement, Fire/EMS, State/local government, and/or education) is highly preferred.
- Strategic thinker with strong executional chops, you’re comfortable developing the campaign plan and running it end-to-end.
- Strong analytical mindset with experience using data to drive decisions, forecast outcomes, and optimize performance.
- Highly collaborative and cross-functional, with experience aligning closely with sales, product marketing, and operations.
- Proficient with marketing and sales tools such as HubSpot, Klaviyo, Pardot, Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., ZoomInfo).
- Clear, persuasive communicator who can align stakeholders around a vision and bring ideas to life quickly.
- Passion for Avive’s mission and a desire to make a real-world impact through your work.
Bonus Points For:
- Experience working with connected tech-driven products or connected healthcare solutions.
- Proficiency in designing for responsive websites, social media content, and performance marketing.
- Knowledge of UX/UI design and wireframing.
Top Skills
What We Do
Avive Solutions, Inc. is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.
Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
Despite tackling a massive and complex public health issue, which has had the same dismal survival rate of 10% for decades, Avive does so with optimism and fervor. Fueled by the words and experiences of those whose lives have been impacted or lost to SCA, the Avive team has simply refused to accept the status quo, working relentlessly to move the needle on survival rates.
Rory Beyer, Moseley Andrews, and Sameer Jafri came together with a seemingly simple idea – that anyone can and should be able to positively impact the outcome of a Sudden Cardiac Arrest (SCA) rescue.
Drawn together by their complementary skills and background, they met at a conference focused on SCA prevention and quickly came to share a vision for the profound impact that a more effective solution could have on thousands of families every year.
With Rory and Moseley’s technical expertise and a novel AED concept they had developed at MIT, combined with Sameer’s experience in SCA prevention through his non-profit organization – Saving Hearts Foundation, the three co-founded Avive in 2017.
Our story is just beginning, and we hope you’ll come write it with us.
https://youtu.be/XUiwcB_9bzw
We are actively hiring, see how you can contribute at https://avive.life/careers/
Why Work With Us
If you'd like to learn more about what it’s like to work at Avive, visit https://avive.life/careers/
And check out our Glassdoor reviews at:
https://www.glassdoor.com/Overview/Working-at-Avive-Solutions-EI_IE8305608.11,26.htm
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