Director of Demand Generation

At Chime, we're passionate about creating products that help people Unlock Financial ProgressTM. We’re a financial technology company, not a bank*, founded on the idea that basic banking should be helpful, transparent, and fair.

At Chime Enterprise, we extend this mission to the workplace. We partner with forward-thinking employers across the U.S. to provide them with proven solutions to drive engagement, productivity, and organizational success within their teams. Our enterprise suite of products helps employers support their employees at any point in their financial journeys, creating a more financially healthy and engaged workforce, empowering them to own the long-term value of their work and achieve their financial goals. 

We are a dynamic team of innovators driven by our mission. Joining Chime Enterprise means being part of a fast-moving startup culture within the larger organization at Chime, offering room for bold experimentation, big decisions, and exciting growth opportunities. We’re revolutionizing the future of work and unlocking potential for both employers and employees alike—want to join us?

About the Role

Join our team as a Director of Demand Generation and play a pivotal role in sculpting the approach to market engagement that will pave the path for Chime Financial's new enterprise division. Immerse yourself in collaboration with multiple teams—from Sales to Leadership—to create a comprehensive strategy that connects with iconic brands and drives robust enterprise growth. Your expertise in developing go-to-market strategies and demand generation best practices will not only contribute to our dynamic entry into the market but will also offer you a chance to explore fresh and innovative ways to reach and influence top-tier companies as we position ourselves as a leader in workplace financial wellness.

The base salary offered for this role and level of experience will begin at $181,500 and up to $202,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Build and maintain an effective demand generation strategy that leverages multiple channels, including events, content syndication, paid media, SEO, email, and account-based marketing, to drive customer acquisition, engagement, and growth.
• Partner with Sales and RevOps teams to enhance and expand our Account Based Marketing strategy for scalable and targeted enterprise growth.
• Ensure the interpretation and regular reporting of pipeline metrics and revenue contribution targets through rigorous data analysis, optimization, and the development of testing plans.
• Be accountable for demonstrating the return on investment (ROI) and the ratio of qualified pipeline generation to marketing expenditure.
• Build and mentor a high-performing team while managing relationships with external agencies and contractors to ensure productivity and alignment with our goals.

To thrive in this role, you have

• 5-8 years of experience in demand generation or a related field, with a strong background in enterprise B2B marketing. Must have 3-5 years of experience managing and leading teams, driving strategic initiatives, and delivering measurable results.
• Leadership experience, including mentoring and developing a high-performing team while effectively managing relationships with agencies and external partners.
• Deep expertise in marketing automation and CRM platforms—ideally HubSpot or Salesforce—to build scalable and efficient demand generation workflows.
• A strong command of ABM platforms like 6sense or Demandbase, using intent data and predictive analytics to target and engage high-value enterprise accounts.
• Proven experience managing and optimizing digital campaigns across Google, LinkedIn, and other paid media channels to drive quality pipeline and conversions.
• A data-driven mindset with the ability to analyze, interpret, and optimize performance metrics, ensuring demand generation efforts align with pipeline and revenue goals.
• Experience running demand generation campaigns leveraging AI—while not required, familiarity with AI-driven marketing tools and automation is a significant plus.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer

• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Take Care of Yourself Days
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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