Director of Demand Generation

Who We Are

DebtBook is an industry-leading fintech software platform that revolutionizes the way local governments, higher education, healthcare organizations and their finance teams work. Our powerful, cloud-based software helps public finance teams manage all aspects of their debt, leases, and subscriptions, streamline financial reporting, and share information simply with others.

We are driven by a collective commitment to foster a Growth Mindset, exemplify the strength of One Team, consistently go Above and Beyond, and Take Ownership of our responsibilities and outcomes. Our mission is to cultivate an environment where innovation thrives, and our team members are empowered to reach their full potential. 

About this Role

The Marketing team is responsible for building brand awareness, generating and nurturing leads for the sales team, supporting product adoption and engagement, producing thought leadership content, and more. We’re seeking a Director of Demand Generation with a successful track record driving high-growth demand generation strategies and performance who will report to the VP of Marketing.

What You’ll Do

• Develop and implement a comprehensive demand generation strategy that drives brand awareness and lead generation in alignment with business objectives
• Utilize a mix of inbound and outbound marketing tactics, including content marketing, email marketing, social media, SEO/SEM, etc.
• Develop paid media strategies on Google, Bing, and LinkedIn, and oversee relationship with agency partner to ensure effective campaign execution
• Analyze campaign performance metrics and use data-driven insights to optimize and improve marketing initiatives
• Work closely with cross-functional teams, including Marketing, Sales, Customer Success, Product, and RevOps, to ensure the demand generation efforts are aligned with sales goals and product positioning
• Provide strategy, execution, and logistics support before, during, and after webinars that are part of an overall demand generation plan
• Continuously assess and realign strategies based on market and competitive changes and explore new channels/technologies to improve reach and conversions
• Manage the demand generation budget effectively, allocating resources to maximize ROI and achieve KPIs
• Work closely with SDR teams to monitor lead hand-off and processes and follow up on campaigns
• Oversee demand generation team members ensure strategy/tactics are executed at high quality levels. Ensure the team is continuously learning and growing their skills, career potential and understanding of the market
• Stay up-to-date with industry trends and best practices in demand generation, continuously seeking opportunities for innovation and improvement
• Support other marketing initiatives as needed across digital channels

What You Bring

• 7-10 years of B2B demand generation experience, with a proven track record of driving measurable results
• Experience working at B2B SaaS companies, selling into mid-market and enterprise companies
• Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes
• Deep understanding of B2B marketing principles, lead generation tactics, and sales funnel optimization
• Exemplary leadership skills, with the ability to effectively work collaboratively with cross-functional teams
• Experience managing agencies and coordinating with vendors and external industry partners
• Ability to develop/edit compelling, succinct, error-free marketing materials and campaign messaging
• Adaptable to successfully manage multiple, concurrent project demands within established timelines in a fast-paced, rapid-growth environment
• Organizational skills to manage multiple projects with tight deadlines effectively
• Positive, high-energy, team-focused attitude

Technical Skills 

• Deep expertise leveraging a modern MarTech stack including Salesforce, HubSpot, Google, Bing, LinkedIn, Capterra, G2, etc.
• Excellent verbal and written communication skills
• Ability to multitask and prioritize in a very fast-paced environment 
• Highly organized and able to manage multiple projects and deadlines with minimal direction and high attention to detail
• Strong problem-solving and follow-up skills

Preferred Experience 

• You thrive in a collaborative team environment
• You are a driven self-starter with creative ideas and willingness to learn
• You have a desire to help our customers succeed
• You are adaptable to shifting business demands, with a continuous and proactive drive for improvement and success
• You have a positive, enthusiastic attitude
• You have high integrity and a solid work ethic
• You are able to hit goals with aggressive deadlines

Why DebtBook

Proud to be named one of the “Best Places to Work” by Charlotte’s Business Journal, DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.  

DebtBook is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law.