Director of Demand Generation

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
180K-210K Annually
Senior level
Healthtech • Software • Pharmaceutical
Industry's first patient-focused CRM to help patients start and stay on therapy
The Role
Lead Courier Health’s B2B demand generation strategy across paid, organic, email, events, content syndication, field marketing, and ABM. Own event programs, attribution and reporting infrastructure, lead scoring, marketing-to-sales handoffs, and pipeline acceleration. Build scalable programs, foster experimentation, manage marketing operations, and develop team members while presenting strategy and results to senior leadership.
Summary Generated by Built In

Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.

We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.

Come Build with Us

We're a NYC-based team that believes culture, craft, and customer obsession go hand in hand. We show up for each other the same way we show up for the people we serve. We're an office-first company that values in-person collaboration 4 days per week because we believe the best work happens when you can collaborate and brainstorm together in the same room. If that sounds like your kind of place, we think you'll love it here.

The Opportunity

Courier Health is at an inflection point. We exist to get patients faster, better access to life-saving therapies, and every program we sign brings that mission to more patients. Growth Marketing determines how many of the right biopharma companies find us, and how quickly they go from first conversation to signed deal. This role owns that.

As Director of Demand Generation, you'll own online, offline, organic and paid channels and programs that create and capture demand here, plus the team of four that runs them.

Marketing's's job is to make sure the right pharma companies and contacts know us before Sales ever reaches out or walks in. You'll be responsible for designing and iterate the system that supports that work, so if you've done this well somewhere else in an environment that values creativity and collaboration, this is the role for you!

What You'll Build

A Growth Marketing team of 4 across demand generation, marketing operations, and events that gets smarter and stronger every quarter. You'll set the strategic plan, develop talent, and hold a high bar for output, accountability and continuous improvement.

Pipeline from the accounts that matter most. You'll oversee demand generation across paid, organic, email, and content syndication. Working closely with Sales, you'll build account-based programs and own events end-to-end - from major industry conferences to our invite-only Patient Innovators Summit. Success is measured in pipeline impact, not vanity metrics.

A measurement engine that connects marketing to revenue. You'll own the attribution framework and the reporting infrastructure behind it, and partner with Sales on lead scoring, routing, handoffs, and SLAs. You have a test & learn mindset with clear goals and success metrics for experiments. And you'll use AI where it actually saves the team time, in planning, personalization, and reporting.

What Makes You Successful

  • 8+ years in B2B marketing with a focus on demand generation, ideally at an enterprise SaaS company with long, multi-stakeholder sales cycles.
  • 3+ years leading marketing teams. You've hired well, developed people, and raised the ceiling on what your team could do.
  • Hands-on experience building account-based and field programs alongside Sales, with results you can point to.
  • Strong marketing operations fluency. You've owned attribution, lead scoring, and routing, and you know where the data breaks.
  • Experience running an events program end to end, including flagship industry conferences and owned, invite-only formats.
  • An experimenter's mindset. You run structured tests, kill what doesn't work fast, and scale what does.
  • You already use AI tools in your own work and have opinions on where they actually help marketing teams.
  • Clear, direct communication with Sales leadership and executives, including when the numbers aren't good.
  • Comfortable with ambiguity and building systems from scratch at an early-stage company.

Bonus points if:

  • You've marketed to pharma, biopharma, or life sciences buyers, including brand, patient services, and market access teams.
  • You've worked with HubSpot, Salesforce, or ABM platforms like 6sense or Demandbase.
  • You've scaled a marketing function at a high-growth health tech company.
Benefits:
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • 401(k) with employer funded match
  • Unlimited Vacation
  • Commuter Benefits
  • Paid parental leave
  • Catered lunch on Fridays
  • Wellness stipend

The annual salary range for the target level for this role is $180,000 - $210,000 + equity + benefits, including medical, dental, and vision. Final compensation will be determined based on a variety of factors including relevant experience, interview performance, and internal equity.

Courier Health is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Skills Required

  • 8+ years of growth or demand generation marketing experience in B2B SaaS
  • Experience in enterprise software or a regulated industry
  • Demonstrated track record building and scaling demand generation programs that produce measurable pipeline
  • Experience owning or co-owning an events program, including at least one owned or produced event
  • Strong marketing operations experience, including marketing technology stack management, attribution modeling, and analysis
  • Deep account-based marketing experience, including account tiering, personalized program design, and multi-channel orchestration
  • People management experience with a track record of developing strong individual contributors
  • Experimentation mindset and experience with testing and rigorous learning
  • Strong communication skills and ability to present strategy and results to senior leadership

Courier Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Courier Health and has not been reviewed or approved by Courier Health.

  • Fair & Transparent Compensation — Compensation is positioned around the 90th percentile of San Francisco market rates, with role-based pay reviewed annually. This indicates a market-competitive stance intended to keep pay aligned with role and location.
  • Healthcare Strength — Employer-paid baseline medical, dental, and vision coverage is highlighted in company materials and job listings. This provides strong core health protection as part of the total rewards package.
  • Parental & Family Support — Paid parental leave is included alongside a broader benefits suite. This adds family-oriented support that complements salary and equity.

Courier Health Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, NY
40 Employees
Year Founded: 2020

What We Do

Courier Health is on a mission to redefine how life sciences companies engage & support patients. We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes. We are looking for talented individuals who are motivated by the opportunity to have an outsized impact on our company, and the healthcare industry at large.

Why Work With Us

We're on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with rare and chronic diseases are supported. We're a growing team that works hard but emphasizes the celebration of milestones. We believe in hiring kind, talented individuals and giving them room to grow.

Gallery

Gallery

Similar Jobs

H2O.ai Logo H2O.ai

Demand Generation & ABM Director

Artificial Intelligence • Big Data • Machine Learning • Software • Analytics
In-Office
New York, NY, USA
321 Employees
150K-200K Annually

Qevlar AI Logo Qevlar AI

Demand Generation Director

Artificial Intelligence • Security • Software • Cybersecurity
Hybrid
New York, NY, USA
71 Employees
Remote or Hybrid
USA
98 Employees
160K-170K Annually
In-Office or Remote
3 Locations
65 Employees
230K-250K Annually

Similar Companies Hiring

Ford Energy Thumbnail
Automotive • Software • Energy • Utilities • Manufacturing • Renewable Energy
Glendale, Kentucky
55 Employees
Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
70 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
30 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account