Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the RoleOwn the strategy, performance, and evolution of the demand generation engine, with accountability for pipeline creation, funnel efficiency, and revenue impact. This role leads a pod-based team model and partners closely with Sales to drive predictable growth. Success looks like owning the pipeline number in the QBR — not just reporting on it.
What you’ll be doing:Pipeline Strategy & Growth
Own top of funnel pipeline targets across segments and translate revenue goals into integrated demand generation strategies.
Allocate budget across channels, programs, and segments to maximize pipeline and revenue impact.
Partner with Sales and SDR leadership to align on pipeline targets, lead quality, conversion, messaging, and ICP priorities.
Optimize the full funnel from acquisition through pipeline by improving conversion and eliminating handoff friction.
Team Leadership
Lead and develop a high-performing demand generation team with clear ownership and accountability for pipeline outcomes.
Direct agency and vendor partners to deliver measurable business results.
Build a culture of experimentation, continuous learning, and performance optimization.
Analytics, Operations & Technology
Own demand generation reporting, forecasting, and performance metrics, including pipeline, conversion, CAC, and attribution.
Partner with RevOps to improve measurement, data quality, and operational efficiency.
Own and optimize the Demandbase platform and broader demand generation technology stack to drive segmentation, targeting, ABM execution, and reporting.
8+ years in B2B marketing, with strong demand gen experience
Proven ownership of pipeline or revenue targets
Experience leading cross-channel, full-funnel programs
Strong track record partnering with Sales
Analytical mindset with ability to translate data into action
Bonus:
Experience evolving a digital or campaign team into a demand gen org
Familiarity with lifecycle marketing and funnel optimization
ABM or segment-based marketing experience, Demandbase experience highly desired
Experience managing outside growth agencies
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
Skills Required
- 8+ years in B2B marketing with strong demand generation experience
- Proven ownership of pipeline or revenue targets
- Experience leading cross-channel, full-funnel programs
- Strong track record partnering with Sales and SDR leadership
- Analytical mindset with ability to translate data into action
- Experience leading and developing a team of campaign managers and specialists
- Experience managing outside growth agencies
- Experience evolving a digital or campaign team into a demand gen org
- Familiarity with lifecycle marketing and funnel optimization
- ABM or segment-based marketing experience
- Demandbase experience
Demandbase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Demandbase and has not been reviewed or approved by Demandbase.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, and vision included and additional mental-health support programs called out. Wellness stipends and reimbursements are also described as adding meaningful value beyond core insurance.
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Strong & Reliable Incentives — Annual bonus eligibility and commission-based structures for sales roles are described as meaningful parts of total compensation. Equity awards are also framed as a common component of packages for many roles, supporting a broader rewards mix beyond base pay.
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Leave & Time Off Breadth — Time off is described as flexible through an unlimited PTO approach, alongside paid holidays and a work-from-anywhere or hybrid-leaning flexibility. Company-wide break periods are also highlighted as recharge time that complements standard PTO.
Demandbase Insights
What We Do
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
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