Position Title: Director Demand Generation (Full Time / Exempt)
Who’ll You Report To: Chief Executive Officer
Job Description
Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up. As a department of one, you'll own the full marketing function, but your primary focus will be generating and accelerating pipeline through targeted demand generation and account-based marketing (ABM) programs in a competitive market. This is a high-ownership role for someone who wants to build a marketing engine, not just manage one.
Job Responsibilities:
- Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market.
- Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity.
- Serve as Vimly's sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships.
- Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.
Qualifications:
- 5+ years of B2B marketing experience with a strong track record in demand generation and account-based marketing (ABM), ideally at a SaaS or technology company.
- Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.
- Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline.
- Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.
What Will Help You Excel
- Alignment with Vimly’s core values and strategic goals.
- Solid organizational skills along with an aptitude for information technology
- Leadership abilities; influencing and galvanizing others to follow you toward a solution
- Strong interpersonal written and oral communication skills
- Demonstrated ability to provide excellent internal and external customer service
- Detail oriented with excellent organizational skills and an aptitude for information technology
- Adaptable, flexible, and able to work well under ambiguity
- Ability to work independently with minimal daily direction from manager
- Experience working in a fast-paced environment similar to a high-tech start-up
What We Offer
Base salary: $150,000 - $160,000. Eligible for annual bonus earnings, up to 15% of annual salary. Actual compensation offered may vary depending upon many factors, including a candidate’s skills, qualifications, experience, and location.
Salary is only one component of the Vimly Benefits Solution Total Rewards Program. Vimly offers its eligible employees and their dependents (including domestic partners) a comprehensive and competitive benefits package:
- Medical, Dental and Vision Coverage
- 401(k) Retirement Plan
- 20 PTO days accrued within the first year (includes sick time)
- 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off
- Life and AD&D Insurance
- Long-term and Short-term Disability Insurance
- Voluntary Life Insurance
- Voluntary Long-Term Care (LTC) insurance
- Voluntary Pet Insurance
- Voluntary Legal Plan
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- AFLAC Voluntary Benefits
- MetLife Voluntary Benefits
- Employee Assistance Program
Vimly Benefit Solutions is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Vimly is also committed to the full inclusion of all qualified individuals. As part of this commitment, Vimly will ensure that persons with disabilities are provided reasonable accommodations. Vimly is prepared to modify or adjust the job application process, or the job or work environment, to make reasonable accommodations to the known physical or mental limitations of the applicant or employee, unless the accommodation to impose is an undue hardship. If reasonable accommodation is needed, please contact [email protected].
Skills Required
- 5+ years of B2B marketing experience, ideally at a SaaS or technology company.
- Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars).
- Experience managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.
- Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline.
- Experience designing, launching, and managing account-based marketing (ABM) programs for enterprise target accounts.
- Comfortable operating as a solo marketer, balancing strategic planning with day-to-day execution.
- Ability to manage marketing budget, tools, and vendor relationships.
- Strong interpersonal, written, and oral communication skills.
- Leadership abilities and capability to influence cross-functional stakeholders.
- Adaptable, detail oriented, and able to work in a fast-paced, resource-constrained environment.
What We Do
At Vimly Benefit Solutions, our mission is to simplify the complexities of workforce and benefits administration. Established in 1993, we are a leading technology-based company located near Seattle, WA.
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