Director, Data Partnerships (Measurement & MMM Focus)

Posted 5 Hours Ago
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New York, NY
150K-275K Annually
7+ Years Experience
AdTech
We help brands and their agencies deliver more relevant ads to audiences everywhere, across devices.
The Role
The Director of Data Partnerships will manage and develop Measurement partnerships, focusing on the Media Mix Modeling (MMM) program at The Trade Desk. Responsibilities include building executive relationships with MMM providers, supporting product vision, conducting industry research, and educating internal teams. The role requires strategic collaboration across teams to enhance advertising impact and client value.
Summary Generated by Built In

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What we do:  

We build, drive and grow world-class strategic partnerships and product integrations with Measurement Partners to showcase TTD’s impact and ROI. We lead executive-level partner management & relationship building to influence and collaborate with our Measurement Partners to land the ideal solutions and methodology.  

We lead end-to-end Measurement partnerships and products from strategic vision to execution. We deliver by leading and facilitating cross-functional collaboration across the internal executive team, product and lastly, act as a key resource and subject matter expert for our Internal Sales and CS teams as well our clients directly. 

 

What you’ll do:  

As the Data Partnerships Director on the Measurement Pod, you will play a key role in building, managing and developing best-in-class Measurement solutions and partnerships to showcase the results and impact of TTD’s advertising. The role will be specialized in leading and developing our Global MMM (Media Mix Modeling) program at TTD.  

We are looking for a MMM Partnerships & BD expert who will develop and execute a strategic and scalable approach for TTD’s MMM program, cross-functionally working with our Client and Product leaders, while building deep and influential relationships with key 3rd Party MMM vendors and leaders.  

 

  • Manage and build deep, executive-level relationships with top MMM providers in the space with the ability to collaborate with vendors on best practices for Programmatic media.  
  • Launch, design and build a scalable Global MMM approach and program with key stakeholders across Product, Data Science & Client Leadership.  
  • Build product and company vision for key Measurement areas.  
  • Support and design thought leadership opportunities to showcase advancements in MMM and TTD’s approach.  
  • Perform industry research and analysis; remain abreast of trends and partner product/segment enhancements and educate internal teams on the need-to-know with webinars, client support, and training documentation.  
  • Evangelize and act as a key Measurement resource and SME to help account and sales teams showcase the value of our Measurement partnerships and solutions to their clients.  
  • Drive an optimal relationship structure for partnerships deals, inclusive of new partners, with cross-functional excellence across Legal, Finance, Marketing etc. while assuring regulatory and contractual compliance. 

 

Who you are: 

The ideal candidate has worked within an agency, advertiser and/or Measurement Partner/Vendor and has these core experience characteristics: 

 

  • Proven strategic thought leader and executor who understands the Programmatic and Measurement landscape with 10 years + of experience  
  • Deep familiarity and expertise with Third-Party Measurement vendors and solutions, ranging from Reach, Attribution, Lift to MMM 
  • Inhibit high technical and analytics aptitude to enable relationship building with appropriate stakeholders in areas ranging from business to data science on the client and vendor side 
  • Ability to convey core concepts and connect stakeholders at a macro and micro level to influence and navigate technical integration and procedural contracting and negotiation processes across different types of teams such as Product, Engineering, Legal, Finance. 
  • Thrive in a fast-paced environment, are a creative problem-solver, communicate effectively and are adept at building executive-level internal and external relationships 
  • Exhibit high emotional intelligence and integrity and build deep consultative partnerships with your business stakeholders 
  • Manage initiatives in complex matrixed environments and make actionable decisions in the absence of perfect information 

#LI-JS1


The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.  Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. 

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$149,900$274,900 USD

Top Skills

Media Mix Modeling
Mmm
The Company
HQ: Ventura, CA
2,700 Employees
Hybrid Workplace
Year Founded: 2009

What We Do

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.

Why Work With Us

With up to 11 million queries per second and SLAs in the milliseconds, we’re tackling data and software
challenges at massive scale. While we’re growing fast, investing in our value based company culture remains one of our top priorities. If you’re talented, driven, and hungry to bring something entirely new and wildly ambitious, let's talk.

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