Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio at Match Group, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest.
Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact.
In this role, you will:
- Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
- Build the cultural roadmap for where priority brands should play, with whom, and why.
- Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
- Social, creators & experimentation
- Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
- Lead social as a strategic lever for brand perception, fandom, and conversion.
- Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
- Set the creative and editorial bar for the portfolio’s social presence.
- Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
- Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works. Partnerships & Experiences
- Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.
- Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
- Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification. Leadership & Measurement
- Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.
- Lead and develop a high-performing team across social, content, creator, and partner workflows.
- Manage agencies and external partners across creative development, community management, talent, and production.
- Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics.
You’ll need:
- 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
- Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
- Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
- Strong portfolio judgment and prioritization skills.
- Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
- Experience leading cross-functional teams and external partners from idea through execution and measurement.
- Data-literate, comfortable with ambiguity, and able to build structure where needed.
As a full-time employee, you’ll enjoy:
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Skills Required
- 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
- Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
- Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
- Strong portfolio judgment and prioritization skills.
- Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
- Experience leading cross-functional teams and external partners from idea through execution and measurement.
- Experience managing agencies and external partners across creative development, community management, talent, and production.
- Data-literate; able to partner with analytics and growth to define test-and-learn priorities and measure performance.
- Experience building creator and influencer strategies and social-first content strategies.
- Ability to define success metrics and standardize reporting, tools, and learning agendas.
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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