Director, Creative Strategy

Job Description:

Overview

MKTG Sports + Entertainment is looking for a Director of Creative Strategy to bring ideas to life at the intersection of sports, culture, and brand storytelling. The ideal candidate is equal parts creative thinker and strategic communicator — a writer who can craft bold narratives, complex insights, and shape campaigns that resonate across audiences and platforms.

We are looking for someone who is not just a skilled writer but a natural researcher, knowledgeable about culture, and gets excited by organizing data to create a compelling story. You must be a credible C-level presenter in new business pursuits and have a writing ability that allows you to build impactful internal decks as well as global brand campaigns. Agency experience is preferred. This role will be focused primarily on client sponsorship in the sports space; therefore, sports experience and/or passion is a plus!

About You 

We are looking for candidates with 8-10 years of experience in creative strategy, with the following attributes:

• Self-directed - Thrives in ambiguous environments and independently defines priorities and solutions. 

• Natural Leader - You are an experienced leader and thrive on collaboration and developing a team of future leaders 

• Culturally Aware - Always living at the intersection of brands, culture, and creativity. Sports passion / experience is a plus.  

• Strategic Communicator – Exceptional analytical, communication (written and verbal), and presentation skills with ability to link insights to strategy and translate complex ideas into simple and intuitive communications 

• Deeply Curious – You have a passion for discovering insights and solving consumer problems in engaging ways and a strong ability to synthesize data into a clear and informative format.  

Key Responsibilities

• Lead development of sponsorship and integrated strategies for our clients to help them drive measurable business results – including creative platform development, communication framework development, activation concept development that scale across channels, and touchpoints (social and IRL activations).

• Lead new business pursuits with compelling storytelling, C-level presentations, and impactful pitch materials. strategic upfront, creative ideation

• Building brand playbooks (voice, tone, creative applications) to ensure campaigns are clear, consistent, and scalable.

• Manage growing team of creative strategists as well as key agency stakeholders (creative team, social team, consulting team)

• Oversee department operations – revenue tracking, team task management & briefing, expense management, etc.

• Develop company quarterly trend report & category specific thought leadership / trend reports for clients

• Main point of contact with our analytics team on the latest trends, reports, studies on how to strategically use proprietary information to best support client business and also how research can best differentiate our agency amongst competitors.

The Perks  

Not only will you be joining a multi-award-winning Agency with great culture, but you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days, corporate discounts, commuter benefits, cell phone reimbursement and much more. Our benefit plans have your total well-being in mind, and we offer an extensive list you can choose from to suit your needs.

About MKTG Sports + Entertainment

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands.

Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves. MKTG S+E is a part of the broader dentsu Sports International network.

Working with us

We’re an agency born of fanatics…fans of sports (yes, even pickleball).

Fans of music (we sing in the shower).

Fans of data (we’re proud nerds).

Fans of art (from exhibitions to film).

Fans of culture (this is huge). And that means we put it all in for what we love, truly understanding what fans need, want, feel, hate and love about the brands and properties we lead.

We’re led by our core values which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients.

We’re a community where you are free to be you, where good work gets rewarded, and you are truly energized by the team around you. It’s more than just ‘warm & fuzzies’ – happy humans are vital to our commercial success. And together, we make magic.

Inclusion and Diversity

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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