Director, Creative & Brand Strategy

Reposted 8 Days Ago
New York, NY
In-Office
200K-297K Annually
Expert/Leader
Social Media • Software
We serve the public conversation. We believe real change starts with conversation.
The Role
Lead the Next team in creating innovative advertising campaigns, collaborating across regions, and driving business growth using technology like AI.
Summary Generated by Built In
Director, Creative & Brand Strategy (Americas)
Location: New York City (onsite, 5 days per week)
Base Salary Range: $200,000 - $297,000 + equity

_

At X, our Next team is the creative engine behind our platform, working with advertisers to create bold, impactful campaigns that connect with audiences at the right moments. Using insights from X’s data and cutting-edge tech like AI, the Next team helps advertisers grow their businesses while driving creativity and revenue for X.

As the Director of Creative & Brand Strategy, you’ll lead the Next team across the Americas, inspiring a talented group of creatives, strategists, and tech experts. You’ll work closely with teams across X and different regions to spark big ideas, share knowledge, and create campaigns that deliver real results for advertisers.

What success looks like:

  • Set a clear vision: Guide the Next team to create innovative campaigns, staying ahead of marketing trends and using X’s platform to help advertisers shine.

  • Use tech to innovate: With expertise in tools DIY tech like AI, you’ll help your team create game-changing campaigns that stand out.

  • Lead with heart: Inspire your team with warmth and confidence, creating a collaborative space where bold ideas grow, and learning from mistakes is encouraged.

  • Drive business growth: Build creative strategies that help advertisers succeed and bring in revenue for X.

  • Work together: Partner with sales, marketing, and other teams across the Americas and beyond to share ideas and maximize impact.

  • Stay open-minded: Embrace diverse perspectives to create campaigns that connect with people everywhere.

Responsibilities:

  • Lead and grow the Next team, building a creative, collaborative, and tech-savvy culture.

  • Work with sales and marketing leaders to empower advertisers with big, effective ideas.

  • Use X’s data and new tech, like AI, to create standout campaigns.

  • Streamline processes to help your team work smarter and deliver at scale.

  • Share insights and ideas across regions to keep everyone aligned.

  • Listen, decide, and communicate: gather input, set a clear path, and align with X’s goals to drive growth.

  • Measure success by the creativity, impact, and revenue from your team’s campaigns.

Qualifications:

  • BA/BS degree or equivalent experience

  • 12+ years in marketing, tech, advertising, with experience at a brand,  or agency.

  • Proven ability to lead and inspire teams with empathy and confidence.

  • Sharp business sense with a history of growing businesses through creative solutions.

  • Strong knowledge of tech platforms, especially X, as both a user and marketer.

  • Familiarity with cutting-edge tech, including AI, and a passion for using it creatively.

  • Open-minded, with a broad perspective to create inclusive campaigns.

  • Thrives in a fast-moving environment and can handle challenges with ease.

  • Great at storytelling, communicating and presenting to large groups.

Top Skills

AI
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
1,500 Employees
Year Founded: 2006

What We Do

We serve the public conversation. We believe real change starts with conversation. That’s why it matters to us that people have a free and safe space to talk. We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.

Why Work With Us

Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.

Gallery

Gallery

Similar Jobs

ServiceNow Logo ServiceNow

Executive Assistant

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
New York, NY, USA
125K-218K Annually

ServiceNow Logo ServiceNow

Global Client Director - GSI

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
New York, NY, USA

Whatnot Logo Whatnot

Account Manager

eCommerce • Mobile
In-Office
3 Locations
134K-180K Annually

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Coordinator, Product Development

eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Hybrid
New York, NY, USA
64K-68K Annually

Similar Companies Hiring

Credal.ai Thumbnail
Software • Security • Productivity • Machine Learning • Artificial Intelligence
Brooklyn, NY
Standard Template Labs Thumbnail
Software • Information Technology • Artificial Intelligence
New York, NY
10 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account