Director Creative Services

Posted 3 Days Ago
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Miami, FL, USA
In-Office
Expert/Leader
Transportation • Travel • Hospitality
The Role
Lead global creative strategy and execution for Regent Seven Seas Cruises. Oversee go-to-market campaigns, creative standards, asset production, photo shoots, and a unified global creative team to ensure on-brand marketing, timely delivery, and budget compliance while building stakeholder partnerships and fostering creative talent.
Summary Generated by Built In

GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
APPLY ONLINE
If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.

JOB SUMMARY:
  • This role will define and lead the implementation of go-to-market advertising campaigns, strategic marketing asset development, and the standardization of creative strategies and processes for Regent Seven Seas Cruises.
  • They will motivate and guide the global creative team to support the company's sustainable growth, while driving alignment across all regional teams through a streamlined, unified go-to-market approach.
  • This role is responsible for fostering high-level relationships and strong partnerships between the creative team and channel owners.
  • As the primary advisor to the global creative team, this person will support the ongoing development and refinement of the brand, serving as both a steward and champion of Norwegians identity across all projects and marketing channels..

POSITION RESPONSIBILITIES:
  • Champion brand positioning at every point of contact, upholding the integrity of creative standards and ensuring alignment with overall content strategy.
  • Enable the development of fresh, compelling creative concepts and guest-centric storytelling that enhance the Regent customer experience and strengthen brand connection.
  • Contribute high-level ideas and messaging that effectively position and differentiate the Norwegian brand in the marketplace.
  • Provide day-to-day leadership, direction, and motivation to a unified global creative teamincluding team members and contractors in the Miami headquarters as well as regional offices in the UK, Germany, Brazil, and Australiawhile nurturing talent and developing future creative leaders.
  • Continue to evolve, innovate, and refine the brand to ensure sustainable global growth while maintaining consistency across all channels and markets.
  • Offer creative direction and strategic insights to guide the development of marketing assets that resonate with target audiences and support the objectives of business partners and channel owners.
  • Build and maintain strong working relationships, serving as a creative advisor and liaison to internal stakeholders, ensuring a streamlined creative process and a unified go-to-market strategy that considers regional nuances and supports local revenue targetswhile aligning with the overarching global brand vision.
  • Develop and implement processes, procedures, and quality controls to ensure that all creative deliverables align with brand positioning, support global marketing strategy, and meet key performance indicators (KPIs).
  • Ensure projects are managed efficiently, delivered on time, and remain within budget.
  • Lead the development and management of the photo asset library.
  • Oversee all photo shoots, including RFQs, shot strategy and planning, photographer selection, casting, staffing, shot selection, scheduling, and budgeting..

QUALIFICATIONS:
DEGREE TYPE:
  • Bachelor's Degree.

FIELD(S) OF STUDY:
  • Related field of study.
  • Graphic Design and/or Advertising from a Design/Fine Art Institution or equivalent combination of relevant background and work experience..

EXPERIENCE:
  • Minimum 10 years of experience managing a creative organization within a corporate or agency creative environment required.
  • Strong portfolio that includes direct mail, print advertising, digital design, collateral design, logos, multi-media campaigns and video.
  • Fluency in current graphic design practices and web production software, such as Adobe Creative Suite.
  • Ability to create superior, original designs for print, digital and social media..

COMPETENCIES & SKILLS:
  • Proven track record leading and managing a corporate or agency creative department required.
  • Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
  • Expert in design and production for print, direct mail, collateral, video, and interactive.
  • Excellence in motivating and managing a staff.
  • Strong communication and persuasion skills.
  • Strong strategic thinking and planning skills include the ability to anticipate trends, situations or changing conditions and take appropriate action on a timely basis.
  • International experience and/or work with multinational brands.
  • Expert in design software and asset management tools..

ABOUT NCLH
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance                                      
Brand Overview                    
Norwegian Cruise Line     
Oceania Cruises
Regent Seven Seas Cruises

New Releases                       
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Skills Required

  • Bachelor's degree in a related field or equivalent combination of education and experience
  • Minimum 10 years managing a creative organization in a corporate or agency environment
  • Strong portfolio including direct mail, print advertising, digital design, collateral, logos, multi-media campaigns and video
  • Fluency in current graphic design practices and web production software such as Adobe Creative Suite
  • Proven track record leading and managing a corporate or agency creative department
  • Proven track record developing creative strategies for consumer brands that delivered measurable financial results
  • Expertise in design and production for print, direct mail, collateral, video, and interactive
  • Experience overseeing photo shoots including RFQs, shot strategy, photographer selection, casting, scheduling and budgeting
  • Experience with asset management tools and photo asset library management
  • Excellence in motivating and managing staff, developing talent and future creative leaders
  • Strong communication, persuasion, strategic thinking and planning skills
  • International experience or work with multinational brands
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The Company
44,500 Employees
Year Founded: 1966

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