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Protective has helped people achieve protection and security in their lives for over 117 years.
The Role
Lead and manage the creative team to produce high-quality multimedia content aligned with brand strategy. Oversee daily operations, mentor staff, create workflows, conduct performance reviews, develop creative strategies, allocate resources, ensure brand consistency, collaborate cross-functionally and with external vendors, and stay current on industry trends.
Summary Generated by Built In
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Position Overview
The Director of Creative is responsible for leading and managing the creative team to ensure the development of high-quality multimedia content that aligns with our brand strategy and business objectives. This role requires a strategic thinker with a keen eye for detail and a passion for innovative design and motivational storytelling. The Director of Creative will collaborate closely with cross-functional teams to create compelling content that drives engagement and growth.
Responsibilities
• Manages the daily operations of the creative team, including designers, writers, and multimedia specialists.
• Provide clear direction, mentorship, and support to foster a collaborative and innovative work environment.
• Develops and implements processes and workflows to ensure efficient and effective project management.
• Conduct regular performance reviews and provides constructive feedback to team members.
• Executes comprehensive creative strategies that align with the company's brand identity and business goals.
• Work closely with project managers to allocate resources effectively and prioritize projects based on business needs.
• Ensures all creative outputs meet quality standards and brand guidelines.
• Fosters strong relationships with cross-functional teams
• Collaborates with external vendors/agencies to ensure creative consistency and quality.
• Stays current on creative industry trends through industry publications, research, and participation in internal/external activities, conferences and events.
• Provide clear direction, mentorship, and support to foster a collaborative and innovative work environment.
• Develops and implements processes and workflows to ensure efficient and effective project management.
• Conduct regular performance reviews and provides constructive feedback to team members.
• Executes comprehensive creative strategies that align with the company's brand identity and business goals.
• Work closely with project managers to allocate resources effectively and prioritize projects based on business needs.
• Ensures all creative outputs meet quality standards and brand guidelines.
• Fosters strong relationships with cross-functional teams
• Collaborates with external vendors/agencies to ensure creative consistency and quality.
• Stays current on creative industry trends through industry publications, research, and participation in internal/external activities, conferences and events.
Qualifications/Education
• 8+ years’ experience in a creative leadership role
• Demonstrated experience in brand management and leading and motivating teams.
• Bachelor's degree in Graphic Design, Marketing, Communications, Copywriting, or a related field
• Strong leadership and team management skills.
• Excellent understanding of design principles, multimedia production, and storytelling.
• Proficiency in creative software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Figma, and Workfront
• Exceptional communication and presentation skills.
• Ability to think strategically and translate business objectives into creative solutions.
• Strong project management and organizational skills
• Ability to meet deadlines and manage multiple high-visibility, high-urgency projects in a fast-paced, dynamic environment.
• Demonstrated experience in brand management and leading and motivating teams.
• Bachelor's degree in Graphic Design, Marketing, Communications, Copywriting, or a related field
• Strong leadership and team management skills.
• Excellent understanding of design principles, multimedia production, and storytelling.
• Proficiency in creative software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Figma, and Workfront
• Exceptional communication and presentation skills.
• Ability to think strategically and translate business objectives into creative solutions.
• Strong project management and organizational skills
• Ability to meet deadlines and manage multiple high-visibility, high-urgency projects in a fast-paced, dynamic environment.
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Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
Skills Required
- 8+ years' experience in a creative leadership role
- Demonstrated experience in brand management and leading and motivating teams
- Bachelor's degree in Graphic Design, Marketing, Communications, Copywriting, or a related field
- Strong leadership and team management skills
- Excellent understanding of design principles, multimedia production, and storytelling
- Proficiency in creative software including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Workfront
- Exceptional communication and presentation skills
- Ability to think strategically and translate business objectives into creative solutions
- Strong project management and organizational skills
- Ability to meet deadlines and manage multiple high-visibility, high-urgency projects in a fast-paced environment
Protective Life Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protective Life and has not been reviewed or approved by Protective Life.
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Retirement Support — A pension plan alongside a 401(k) with employer match is repeatedly highlighted and considered a standout feature. Feedback suggests these offerings provide strong long‑term financial security.
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Healthcare Strength — Medical, dental, vision, and prescription coverage are complemented by HSA/FSA options with company contributions and wellness incentives. Feedback suggests the breadth of health benefits is comprehensive.
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Leave & Time Off Breadth — Paid time off and holidays are frequently cited as positives, with parental leave and adoption assistance available. Feedback suggests time‑off policies support work‑life balance.
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The Company
What We Do
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. Protective traces its roots to its flagship company founded in 1907, Protective Life Insurance Company. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing — for its employees, distributors and, most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. As of June 30, 2020, Protective had assets of approximately $123 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings,
