Director, Creative Product Marketing

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Our Director, Creative Product Marketing leads a high-performing team of creative specialists to develop breakthrough campaigns and differentiated creative that bring USAA’s products to life for our members. This role sets the creative vision and ensures delivery of insight-driven, on-brief work that meets the highest standards for quality, speed, and impact. They foster a culture of creative excellence, elevating ideation, execution, and production, while building strong, collaborative partnerships across Marketing and the broader organization.

This leader works closely with internal teams, external agency partners, and senior stakeholders to shape bold, effective creative solutions aligned to business priorities. They drive clarity on objectives, prioritize work to maximize impact, and identify and build the capabilities required for a best-in-class creative organization. In strong partnership with Product, Brand and UX leadership, they also ensure a cohesive, consistent design system and brand experience across the end-to-end member journey.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, Tampa, FL, and Chesapeake, VA.

Relocation assistance is not available for this position.

What you'll do:

• Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Expert knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Supports the creative marketing budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently.
• Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Provides input to the future strategy and growth plans for all products in the purview.
• Directs and is accountable for outcomes through agile marketing process.
• Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs. Contributes to the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivates talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience including hands-on experience in developing and managing creatives.
• 3 years of people leadership experience in building, managing and/or developing high-performing teams required.
• Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.
• Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to create and articulate a vision, along with a creative strategy, for products - ability to develop a look-and-feel for fin serv products.
• Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Proficiency in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• Domain expertise in P&C insurance or financial services, with a strong understanding of regulated industries and performance-driven growth environments.
• Proven track record of leading high-impact, cross-channel creative execution, particularly across paid social and online video, with deep fluency in platform nuances and optimizing creative for channel-specific performance.
• Demonstrated ability to design and operationalize disciplined test-and-learn agendas, using data and insights to continuously refine creative strategy and unlock incremental performance gains.
• Expertise in full-funnel marketing optimization, leveraging creative as a primary performance lever to drive engagement, conversion, and throughput across the customer journey.
• Strong leadership experience with a history of building, managing, and developing high-performing teams, fostering a culture of accountability, creativity, and continuous improvement

Compensation range: The salary range for this position is: $127,310- $243,340.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.