Director, Corporate Public Relations

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
182K-323K Annually
Senior level
Cloud • Fintech • HR Tech
The Role
Lead Workday's corporate PR team to craft and place strategic narratives (AI leadership, Ventures, Foundation, financial PR, executive messaging). Drive proactive media outreach, prepare executives, manage high-stakes situations, and leverage modern outlets and AI to land major coverage.
Summary Generated by Built In

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The PR team’s role is to elevate and protect Workday's reputation through bold, opinionated, and differentiated storytelling that moves the business forward. AI is rewriting how work gets done, the enterprise software category is being reshaped in real time, and Workday — with the data, trust, and platform to lead this shift — has the biggest story in enterprise software to tell. PR sits at the center of that moment. We're the team responsible for making sure the world understands what Workday is building, why it matters, and why we're the company defining the AI-powered future of work.

About the Role

This is a role for a media relations hound and storyteller who lives for landing the big story – at a moment when Workday has the biggest story in enterprise software to tell. As Director, Head of Corporate PR, you'll lead the team responsible for Workday's most strategic corporate narratives, from our AI leadership story, to Workday Ventures, the Workday Foundation, financial PR, and the executive narratives that shape how the world sees our company. This role will be instrumental in cementing Workday's position as the company changing the future of work with AI.

You'll approach storymining like a journalist – sniffing out the angle, mapping the components to land a big story, finding the right reporter to tell it, preparing executives to deliver with impact, and driving results. You're not afraid to pick up the phone, and you're constantly thinking about how to insert Workday into the news cycle of the day. You thrive on proactive media and bring the same calm, sharp judgment to challenging media moments when the stakes are highest.

About You

The ideal candidate is a relentless media relations pro with deep, active relationships across tech, business, and financial outlets – and the instincts of a journalist when it comes to finding and shaping stories. You have a sharp read on today's dynamic media landscape – not just traditional outlets, but the influencers, Substack writers, podcasters, and independent voices increasingly shaping the enterprise tech conversation – and you know how to work across all of them to land a story. You see the AI moment for what it is – a generational opportunity to reshape an industry narrative – and you're energized by the chance to help lead it.

You're proficient in the use of AI to sharpen storytelling and accelerate your work, and you know how to translate complex enterprise technology – agents, platforms, the future of work – into compelling, accessible stories. You're an excellent writer and trusted counselor, just as comfortable setting strategy and shaping narratives as you are rolling up your sleeves to land coverage. You've led teams, navigated challenging media situations with poise, and thrive in the fast-paced rhythm of a public tech company or high-growth startup.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.San Francisco


 

Primary Location Base Pay Range: $215,300 USD - $322,900 USD


 

Additional US Location(s) Base Pay Range: $181,800 USD - $322,900 USD


Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.


At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email
[email protected].

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

Skills Required

  • Deep, active media relationships across tech, business, and financial outlets
  • Proven track record of landing major stories and managing high-stakes media moments
  • Experience leading and managing public relations teams
  • Excellent writing, storytelling, and executive counsel skills
  • Proficiency using AI (generative AI) to sharpen storytelling and accelerate work
  • Experience translating complex enterprise technology (agents, platforms, AI) into accessible narratives
  • Familiarity engaging influencers, Substack writers, podcasters, and non-traditional media
  • Experience with financial PR and executive narratives for public companies
  • Ability to thrive in fast-paced public tech companies or high-growth startups

Workday Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workday and has not been reviewed or approved by Workday.

  • Healthcare Strength Health coverage is positioned as broad and well-supported, with multiple medical carrier options, virtual care access, and some locations offering onsite clinic/pharmacy services. Mental health support is described as notably strong, including therapy sessions and confidential support availability for household members.
  • Parental & Family Support Family-related benefits are portrayed as extensive, including paid bonding and caregiver leave alongside fertility, adoption, and surrogacy reimbursement. Added support like parenting resources, milk-shipping/lactation assistance during travel, and backup child/elder care is explicitly outlined.
  • Strong & Reliable Incentives Equity participation and savings-oriented programs are presented as meaningful components of total rewards, including an ESPP discount with a lookback feature. Additional programs like a student-loan pathway to earn the 401(k) match are included as financial-support enhancements.

Workday Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Pleasanton, CA
14,894 Employees
Year Founded: 2005

What We Do

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

Similar Jobs

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Retail Contingent

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
Livermore, CA, USA
16000 Employees
15-24 Hourly

PwC Logo PwC

Supply Chain Consulting - Warehouse Automation Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
28 Locations
370000 Employees
99K-232K Annually

PwC Logo PwC

Supply Chain Consulting - Warehouse Automation Senior Associate

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
29 Locations
370000 Employees
77K-202K Annually

PwC Logo PwC

Tax Innovation & Delivery Experience - Data Engineering - Senior Associate

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
10 Locations
370000 Employees
77K-214K Annually

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account