Director, US Corporate Marketing
About the Role
Unibail Rodamco Westfield is seeking a visionary, results-driven marketing leader to shape and accelerate the growth of our U.S. portfolio. As Director of U.S. Marketing, you will set the strategic direction for integrated marketing initiatives that drive traffic, increase sales, strengthen retailer partnerships, and elevate Westfield’s brand as the leader in destination retail.
This is a high-impact leadership role for someone who brings both bold ideas and a proven track record of delivering measurable results. You will operate at both strategic and executional levels — defining portfolio-wide direction while ensuring excellence in activation, performance, and ROI.
Key Responsibilities
Enterprise Strategy & Portfolio Leadership
Define and lead a forward-looking marketing strategy aligned to portfolio growth and performance.
Translate consumer insights and retail trends into scalable, integrated marketing platforms.
Drive annual and seasonal planning in partnership with Corporate Marketing and Executive Leadership.
Strengthen Westfield’s position as a premier destination through experience-led campaigns and innovation.
Integrated Campaigns & Experiential Excellence
Oversee national and local campaigns, tentpole events, and experiential programs that drive traffic and revenue.
Elevate promotional initiatives, including Gift With Purchase programs, into strategic growth platforms.
Ensure seamless execution across digital, social, on-property, and retailer channels while maintaining high creative standards.
Executive Communication & Brand Advocacy
Develop persuasive, executive-level pitch decks and strategic narratives for leadership, retailers, and partners.
Serve as a visible brand ambassador, representing the U.S. portfolio in retailer meetings, industry forums, and partnership discussions.
Lead external conversations with credibility, strengthening retailer relationships and expanding collaboration opportunities.
Elevate storytelling and thought leadership to reinforce Westfield’s premium positioning.
Performance & Growth Accountability
Establish KPIs that directly connect marketing initiatives to traffic, sales, and engagement.
Lead portfolio-level performance analysis and executive reporting.
Translate data into actionable insights and growth recommendations informed by competitive benchmarks.
Cross-Functional & Retailer Leadership
Partner with Leasing, Digital, and Operations to align strategy with business priorities and ensure disciplined execution.
Build strong retailer partnerships to drive co-investment and program impact.
Mentor and elevate marketing talent, fostering accountability and innovation.
What You Bring
8+ years of progressive marketing leadership in retail, experiential, destination, or real estate environments.
Proven success delivering integrated strategies and ROI-positive campaigns at scale.
Strong financial and analytical acumen with executive-level presentation skills.
Deep understanding of digital and performance marketing ecosystems.
Executive presence with the ability to influence cross-functionally and externally.
An inspiring, accountable, and growth-oriented leadership style.
Why This Role Matters
This role shapes how Westfield shows up in the market — directly impacting portfolio performance, retailer success, and brand perception. The right leader will drive measurable growth while defining the future of destination retail marketing in the U.S.
Location: Century City, Los Angeles
Employment Type: Full-Time
Department: Corporate Marketing
Reporting To: Vice President, Corporate Marketing
Salary Range: $147,000 - $165,000 + Discretionary Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us in Creating Sustainable Places That Reinvent Being Together.
Skills Required
- 8+ years of progressive marketing leadership in retail, experiential, destination, or real estate environments.
- Proven success delivering integrated strategies and ROI-positive campaigns at scale.
- Strong financial and analytical acumen with executive-level presentation skills.
- Deep understanding of digital and performance marketing ecosystems.
- Executive presence with ability to influence cross-functionally and externally.
- Experience building retailer partnerships, leading experiential programs, and mentoring marketing teams.
What We Do
Creating sustainable places that Reinvent Being Together. Unibail-Rodamco-Westfield is a creator and operator of unique sustainable places where people and communities connect through extraordinary, meaningful shared experiences. Working across the most dynamic markets in Europe and the US, Unibail-Rodamco-Westfield is committed to the vital role we can play in the regeneration of cities, accelerating their environmental transition to a net-zero future, and in the transformation of retail. Our destinations attract over 900 million visitors a year and, leveraging the global strength of our Westfield brand, offer a dynamic physical and digital platform for retailers and brands to reach consumers. For more about how we are creating sustainable places that Reinvent Being Together, visit our corporate website www.urw.com At Unibail-Rodamco-Westfield, we create more, achieve more and date more, together. We we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers. Here, ambition meets expectation and excitement meets commitment. We are already 2,600 talented professionals passionate about the impact we are making, and the value being delivered. URW is an equal opportunity employer committed to inclusion and diversity. Want to join us, discover how's life at URW www.urw.com/en/join-us Follow us on Instagram @urw_group
