Director - Corporate Communications & Content Strategy

Tell the Stories That Drive Business Growth

Friedman Real Estate is seeking a talented, creative, and business-minded Director of Corporate Communications & Content Strategy to lead our internal and external communications efforts, elevate our brand voice, and help tell the stories that differentiate Friedman across the commercial real estate industry.

This role is ideal for an exceptional writer, storyteller, editor, and communications professional who understands how to translate complex business activities into compelling narratives that engage clients, prospects, employees, brokers, investors, and industry influencers.

The successful candidate will serve as the company's chief content creator and communications strategist, responsible for developing executive communications, thought leadership, company announcements, marketing collateral, employee communications, case studies, success stories, media relations content, and digital content that supports business development and brand growth.

This position offers hybrid flexibility, but requires the ability to work regularly at our Corporate Headquarters. Candidates must reside within a reasonable commuting distance to Farmington Hills, MI.

What You'll Be Responsible For

Strategic Communications Leadership

✅ Develop and execute internal and external communications strategies that strengthen brand awareness, employee engagement, market presence, and business development efforts

✅ Serve as a steward of the Friedman brand voice, ensuring consistency across all communications channels and business lines

✅ Create messaging frameworks and communications strategies that support company growth initiatives, acquisitions, leadership announcements, major assignments, service launches, and strategic initiatives

✅ Partner closely with executive leadership to communicate company vision, accomplishments, culture, and market positioning

Content Development & Business Storytelling

✅ Identify and develop meaningful stories across the organization that showcase:

• Client successes
• Major transactions
• New assignments
• Property management transitions
• Construction projects
• Team accomplishments
• Company growth initiatives
• Community involvement
• Industry expertise

✅ Transform business activity into compelling content that supports both brand awareness and revenue generation

✅ Conduct interviews with executives, brokers, property managers, construction leaders, lenders, and clients to uncover stories worth telling

✅ Write and edit high-quality content across multiple formats, including:

• Press releases
• Articles
• Executive communications
• Blog posts
• Case studies
• Client success stories
• Award submissions
• Website content
• Marketing collateral
• Proposals and presentations
• Email campaigns
• Corporate newsletters
• Social media content
• Video scripts
• Employee communications

✅ Build a library of compelling client success stories and project spotlights that support business development efforts

Executive Communications

✅ Draft communications on behalf of senior executives and business leaders

✅ Create leadership messaging for company announcements, strategic initiatives, market commentary, and thought leadership programs

✅ Support speaking engagements, panel discussions, keynote presentations, and industry events through speech writing and presentation development

✅ Help position company leadership as recognized industry experts through strategic content development and media opportunities

Internal Communications & Culture

✅ Lead employee communications initiatives designed to improve engagement, awareness, alignment, and company culture

✅ Develop and manage:

• Internal newsletters
• Leadership updates
• Employee announcements
• Recognition programs
• Milestone communications
• Onboarding communications
• Change management messaging

✅ Help strengthen employee understanding of company goals, successes, and strategic priorities

✅ Support recruiting and employer-brand initiatives through compelling workforce and culture-focused content

Public Relations & Media Relations Support

✅ Draft press releases and media materials for significant company announcements

✅ Support public relations initiatives that increase visibility across commercial real estate, business, and community publications

✅ Identify opportunities to position Friedman and its leaders as trusted market experts

✅ Monitor industry developments and recommend content opportunities tied to market trends

Sales & Business Development Support

✅ Partner closely with brokerage, management, construction, lending, and business development teams to create content that supports revenue growth

✅ Develop sales-enablement content including:

• Client presentations
• Case studies
• Capability statements
• Market reports
• Service-line collateral
• Proposal content

✅ Help communicate Friedman’s unique value proposition across all service offerings

✅ Translate technical industry knowledge into clear, client-focused messaging

AI-Enhanced Content Operations

✅ Leverage AI-powered writing, research, editing, and content development tools to improve efficiency and scale content production

✅ Create workflows that allow the organization to produce more high-quality content without sacrificing quality, authenticity, or strategic messaging

✅ Apply strong editorial judgment and fact-checking to ensure all AI-assisted content reflects Friedman's standards, expertise, and brand voice

✅ Explore emerging AI communications technologies and identify opportunities for innovation

What We're Looking For

Required Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or related field
• 7+ years of professional communications, content marketing, journalism, public relations, or corporate communications experience
• Exceptional writing, editing, and storytelling abilities
• Experience interviewing subject matter experts and transforming complex information into compelling narratives
• Strong understanding of content strategy and audience engagement
• Ability to write in multiple voices and styles
• Experience supporting executive communications
• Outstanding organizational and project management skills
• Strong attention to detail and commitment to quality

Preferred Experience

Experience in one or more of the following industries is strongly preferred:

• Commercial Real Estate
• Property Management
• Construction
• Architecture & Engineering
• Commercial Lending
• Financial Services
• Professional Services
• Economic Development
• Business Journalism

The Ideal Candidate

You are a natural storyteller who knows how to uncover the stories others overlook.

You enjoy interviewing business leaders, asking thoughtful questions, uncovering insights, and turning information into content that informs, inspires, and drives action.

You can walk into a brokerage meeting, a construction project update, a leadership strategy session, or a property management review and quickly identify the stories that matter most to clients, prospects, employees, and the marketplace.

You are equally comfortable writing a press release, drafting an executive speech, developing a thought leadership article, creating a case study, or producing content for a company-wide communication.

You understand that great business storytelling is not just about writing—it is about helping people understand value, build trust, strengthen relationships, and drive growth.

Most importantly, you know how to combine human creativity with emerging AI tools to create communications programs that are both scalable and highly impactful.

Why Friedman?

Friedman Real Estate is one of the Midwest's largest privately held commercial real estate organizations, providing brokerage, property management, construction, lending, facilities management, and advisory services throughout the region.

This role offers a unique opportunity to work directly with executive leadership, influence company-wide communications strategy, and help shape how one of the region's leading commercial real estate firms tells its story.

Equal Employment Opportunity

Friedman Real Estate is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, creed, sex, pregnancy, family responsibility, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, veteran status, genetic information, disability, or any other status protected under applicable federal, state, or local law.