Director of Content

Reposted 3 Days Ago
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Bethlehem, PA, USA
In-Office
Senior level
Digital Media • News + Entertainment • Social Impact
The Role
Lead a multi-platform content team, edit and produce journalism across digital, newsletter, audio, and video, run editorial planning and newsletters, integrate community engagement, execute tentpole programming, and coach reporters to improve editorial quality and accuracy.
Summary Generated by Built In

Description

  

JOB SUMMARY (Two/Three Lines):

• The Director of Content is responsible for the daily quality, direction, and output of an integrated content team spanning journalism, community engagement, newsletters, and multimedia production. 

• The Director leads execution of LVPM's content tentpole programming, works closely with the VP of Content to translate strategy into daily editorial practice, and builds a team culture grounded in strong journalism, community connection, and continuous improvement.

RESPONSIBILITIES (Tasks):

• Serve as a day-to-day editor for a team of multimedia journalists, editing copy for accuracy, clarity, fairness, and editorial quality across all platforms.

• Uphold editorial standards for all content produced by the content team, ensuring consistency and public trust in LVPM's work.

• Run daily and weekly editorial planning meetings, coordinating story assignments, platform distribution, and content calendars.

• Edit and oversee the editorial production of LVPM's newsletters, including packaging, sequencing, voice, and on-time delivery.

• Produce original reporting, features, and content across formats.

• Assist in planning and execution of LVPM’s content tentpoles in coordination with the VP of Content and other stakeholders.

• Provide consistent, constructive editorial feedback that improves teams' skills and raises the quality of their work over time.

• Works with the Community Engagement Lead to ensure community voices and correspondent content are integrated into the daily editorial workflow.

• All other duties as assigned.

  

KEY ACCOUNTABILITIES (Results Ownership):

• Editorial quality and accuracy of all content published across LVPM platforms.

• Successful planning and execution of content tentpole programming on schedule. 

• Timely, high-quality newsletter editing and production on deadline.

• Successful execution of content tentpole programming on schedule and editorial standards.

• Daily editorial workflow is organized, assignments are clear, and the team is producing consistently at pace and standard.

• Measurable improvement in team editorial skills and output quality over time.

• Original reporting that meets LVPM's editorial standards and contributes meaningfully to coverage.

Requirements

  KEY COMPETENCY COMPONENTS (Behaviors Exhibited):

SKILLS: (Ability to use knowledge effectively and competently in execution)

o Exceptional editing skills across formats -- digital, newsletter, audio, and video -- with the ability to improve work quickly and clearly.

o Strong reporter and writer who produces credible, compelling journalism and can model that for a team.

o Experienced at leading editorial planning and coordinating content across a multi-platform team.

o Newsletter editing and production experience, including familiarity with email platforms and digital publishing workflows.

o Clear communicator who gives direct, constructive feedback and builds trust with journalists at different stages of their careers.

KNOWLEDGE: (Facts acquired by a person through experience or education)

o Deep grounding in journalism ethics, editorial standards, accuracy, and fairness.

o Strong understanding of multi-platform content strategy, including how journalism distributes across digital, newsletter, audio, broadcast, and live formats.

o Knowledge of community journalism, engagement journalism, and participatory media models.

o Knowledge of the Lehigh Valley's communities, institutions, and civic landscape

EXPERIENCE: (Work experience, degree attainment, professional certifications)

o At least seven (7) years of professional journalism experience, with a clear record of both reporting and editing.

o Demonstrated experience leading an editorial team or newsroom function, including coverage planning, staff editing, and editorial standards.

o Experience planning and executing community-facing editorial programming.

o Experience working in a digital-first or integrated multi-platform newsroom.

o Newsletter editing or production experience strongly preferred.

o Bachelor's degree in journalism, communications, or related field, or equivalent professional experience.

TRAITS: (Distinguishing qualities of a person)

o Decisive

o Standards-driven

o Collaborative

CHARACTERISTICS: (The special trait that makes a person unique)

o Leads by doing -- produces strong work themselves and holds the team to the same standard.

o Earns credibility by doing the work, not just directing it.

o Sees the connection between strong journalism, community trust, and organizational sustainability, and builds that perspective into daily editorial decisions.

OTHER WORK REQUIREMENTS: 

· May be asked to work longer hours and occasional weekends, particularly around tentpole events, major community programming, and significant coverage moments.

· As you will/may be driving a company vehicle or your own vehicle on a regular basis, a valid driver's license and a good driving record as determined by a driver's license background check is required for this position.

· All team members must successfully pass a background check (7 years), FBI fingerprint clearance and PA child clearance.

Skills Required

  • At least seven (7) years of professional journalism experience
  • Demonstrated experience leading an editorial team or newsroom function
  • Exceptional editing skills across digital, newsletter, audio, and video formats
  • Strong reporter and writer with a record of credible journalism
  • Experience planning and executing community-facing editorial programming
  • Experience working in a digital-first or integrated multi-platform newsroom
  • Newsletter editing and production experience (familiarity with email platforms and digital publishing workflows)
  • Bachelor's degree in journalism, communications, or related field, or equivalent professional experience
  • Knowledge of the Lehigh Valley's communities, institutions, and civic landscape
  • Valid driver's license and a good driving record
  • Successful background check (7 years), FBI fingerprint clearance, and PA child clearance
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The Company
24 Employees
Year Founded: 1967

What We Do

Lehigh Valley Public Media (LVPM) is a community-owned public media organization serving Eastern Pennsylvania and Western New Jersey. It is the home of PBS39, the region's public television station; 91.3 WLVR, the all-day NPR news station; and LehighValleyNews.com, the region's only nonprofit and locally-operated digital news platform. Its mission is to engage the community through public media resources to make the Lehigh Valley better tomorrow than it is today.

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