Director, Content & Editorial Strategy, B2B Commercial Marketing

Posted 3 Hours Ago
Be an Early Applicant
Hiring Remotely in NJ, USA
Remote
124K-140K Annually
Expert/Leader
Information Technology
The Role
Lead Conduent's B2B content vision for Commercial Marketing by defining strategy, editorial governance, social narrative, and measurement. Oversee thought leadership, case studies, digital and sales enablement content; align messaging across campaigns and buyer journeys. Build and mentor a content team, establish governance and playbooks, and use analytics to optimize content performance and drive pipeline growth.
Summary Generated by Built In
Director, Content & Editorial Strategy, B2B Commercial Marketing

Are you passionate about developing content strategies that drive demand generation, executive thought leadership, and market differentiation?

Do you have experience leading enterprise B2B content programs while building high-performing teams and creating compelling narratives that influence business growth?

About the Role

As the Director, Content & Editorial Strategy, you will define and lead Conduent’s B2B content vision across our Commercial portfolio. This strategic leadership role is responsible for shaping how we communicate our value proposition across channels, formats, and every stage of the buyer journey.

You will oversee content strategy, editorial governance, social media narrative, and team development while ensuring all content reflects a clear, differentiated market position and drives measurable business outcomes. This role will also play a key role in elevating the organization’s content capabilities and establishing best practices across the enterprise.

ResponsibilitiesContent Strategy & Leadership
  • Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.

  • Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.

  • Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.

  • Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.

Content Development & Editorial Oversight
  • Provide strategic direction and quality oversight for:

    • Thought leadership and executive perspectives

    • Client success stories and case studies

    • Solution marketing and sales enablement content

    • Website and digital experiences

  • Ensure messaging is customer-focused, differentiated, and outcome-oriented.

Social Media & Executive Narrative
  • Lead editorial strategy and narrative development across social media channels.

  • Develop and enhance executive thought leadership platforms and social presence.

  • Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization.

  • Establish governance, standards, and playbooks to ensure consistency and quality.

Cross-Functional Leadership
  • Partner closely with Solution Marketing, Field Marketing, Digital Marketing, Brand, Creative, and Sales teams.

  • Serve as the central content authority across the organization.

  • Drive alignment around messaging, positioning, and integrated content execution.

Editorial Governance & Performance
  • Establish and maintain enterprise editorial standards, voice, and tone.

  • Ensure executive-level quality and consistency across all content channels.

  • Define and monitor KPIs tied to engagement, conversion, and pipeline impact.

  • Utilize analytics and insights to continuously improve content effectiveness and ROI.

Team Leadership & Development
  • Lead, mentor, and develop content and social media professionals.

  • Build scalable content processes, frameworks, and governance models.

  • Promote content excellence through training, coaching, and best-practice development.

Requirements
  • 10+ years of B2B content strategy, editorial leadership, or content marketing experience.

  • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.

  • Demonstrated success in building content programs that drive pipeline growth and market differentiation.

  • Experience leading content teams and cross-functional initiatives in matrixed organizations.

  • Expertise across thought leadership, case studies, digital content, sales enablement, and social media.

  • Strong experience developing executive thought leadership and market-facing narratives.

  • Exceptional storytelling, editorial judgment, writing, and communication skills.

  • Strategic mindset with the ability to operate at both executive and hands-on levels.

  • Strong analytical capabilities with experience measuring and optimizing content performance.

 

Flexible Working

At Conduent, we value individuality and flexible working arrangements. In this role, you can expect:

• Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.

Working for You

We offer perks and rewards designed to support you:

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
• Retirement Savings: Robust programs to help you secure your financial future.
• Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: Paths for advancement within a global organization.
• Paid Training: Learn while you earn with award-winning learning platforms.
• Paid Time Off: Competitive PTO packages to help you recharge.
• Great Work Environment: Join an award-winning culture that values diversity and inclusion.

Join Us

At Conduent, we are united by a shared mission. We understand that our success is driven by the success of our associates. When you join us, you’ll find opportunities to:

• Bring your authentic self to work every day.
• Grow and thrive both personally and professionally.
• Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.

With over 50,000 associates in 24 countries, you’ll be part of a global team that’s shaping the future — for the company and for yourself.

Pay Transparency

Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive.

In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($123,750 - $140,000).

 


 

 


 

About Us

Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments - creating exceptional outcomes for our clients and the millions of people who count on them. You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day.

About the Team

Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.

For US applicants: People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by submitting their request through this form that must be downloaded:  click here to access or download the form.  Complete the form and then email it as an attachment to [email protected]. You may also click here to access Conduent's ADAAA Accommodation Policy.

Skills Required

  • 10+ years of B2B content strategy, editorial leadership, or content marketing experience.
  • Experience building content programs that drive pipeline growth and market differentiation.
  • Experience leading content teams and cross-functional initiatives in matrixed organizations.
  • Expertise in thought leadership, case studies, digital content, sales enablement, and social media.
  • Strong experience developing executive thought leadership and market-facing narratives.
  • Exceptional storytelling, editorial judgment, writing, and communication skills.
  • Strategic mindset with ability to operate at both executive and hands-on levels.
  • Strong analytical capabilities with experience measuring and optimizing content performance.
  • Experience within enterprise services, technology services, business process outsourcing, or related industries.

Conduent Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Conduent and has not been reviewed or approved by Conduent.

  • Healthcare Strength Health coverage is broad, with multiple plan options, preventive care at 100%, telemedicine access, behavioral health support, and wellness resources.
  • Leave & Time Off Breadth Paid time off, holidays, sick days, volunteer time, and parental leave are included, offering multiple avenues for rest and personal needs.
  • Wellbeing & Lifestyle Benefits Perks include childcare and commuter benefits, fitness stipends, discount programs, an Employee Assistance Program, and a remote work program that support overall wellbeing.

Conduent Insights

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The Company
Abilene, TX
29,452 Employees
Year Founded: 2017

What We Do

Conduent delivers mission-critical services and solutions on behalf of businesses and governments — creating exceptional outcomes for its clients and the millions of people who count on them. Through process, technology and our diverse and dedicated associates, Conduent solutions and services automate workflows, improve efficiencies, reduce costs and enable revenue growth. It’s why most Fortune 100 companies and over 500 government entities depend on Conduent every day to manage their essential interactions and move their operations forward. At Conduent, we are one team with one mission. When you join Conduent, you are engaged in creating the future — both our company’s and your own. You’ll have the opportunity to grow and thrive through experiences and formalized learning programs.

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